Magnum opens SoHo dipping bar to create the ice cream of your dreams

Dip into New York City’s newest ice cream craze.

After popping up in 30 countries from Europe to Asia, Magnum’s Dipping Bar has finally hit the United States. And where else to make a dramatic debut than SoHo?

The Magnum Dipping Bar, which launched in Paris’ Marais neighborhood in 2012, allows customers to customize a Magnum ice cream bar, choosing everything from the ice cream base to the type of chocolate dip and drizzle. It also offers a range of toppings from sweet to savory to spicy.

This brand-new New York City pop-up, inspired by SoHo itself — see the concrete loft-like floors and glitzy, jewel-encrusted larger-than-life ice cream bar décor — also features New York-inspired toppings, like an espresso sugar. Customized Magnum bars retail at $7 each.

The Magnum Dipping Bar is now open at 134 Prince St. daily from noon to 9 p.m. through September. Bring a friend — there’s a long line to get in.

Melissa Kravitz