Eat and Drink Pop-Tarts Café pop-up takes over Kellogg's NYC Pop-Tarts will be on the menu when the snack takes over the Kellogg's NYC café in Times Square for one week. Photo Credit: Getty Images By Jillian Jorgensen firstname.lastname@example.org Updated February 21, 2017 9:20 AM Print Share fbShare Tweet Email Get ready for a Pop-Tarts pop-up. The toaster pastries -- which, you could argue, were born to pop-up -- took over Kellogg's NYC, the all-cereal café in Times Square, on Tuesday. The menu goes beyond your typical out-of-the-box (or out-of-the-vending-machine) Pop-Tarts, with items like a personal Pop-Tarts pizza, Pop-Tarts burritos, chili Pop-Tarts fries, a "tart fudge sundae shake" and a "strawberry is my jam" cheesecake. Pop-Tarts is taking over the show from Feb. 21 through Feb. 26. The pastries once had their own Times Square shop -- dubbed Pop-Tarts World -- but it closed in 2011. By Jillian Jorgensen email@example.com Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.