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Eat and Drink

12 most Urban Outfitters things about Urban Outfitters' new midtown cafe

In case you couldn't walk your urban outfitted self over to Whole Foods during your lunch break, Urban Outfitters has cooked up a solution: UO Cafe!

This isn't the first New York Urban outfitters to serve food: Williamsburg's UO on houses celebrity chef Ilan Hall's The Gorbals, purveyors of excellent dishes like bacon-wrapped matzo balls and whole pig heads.

Formerly an Intelligentsia coffee shop, the new UO Cafe quietly opened in Urban Outfitters' massive 35th St. and 7th. Ave. shop a few weeks ago.

While lunch options in the surrounding area aren't wonderful, the new UO cafe screams Urban Outfitters from its multiple sriracha flavored products to the single-cup tea brewers for sale with your lunch.

Here are some of the most Urban Outfitters things about their new eatery.

1. The coffee menu looks like this

Note: the lack of prices. Upon asking the
Photo Credit: MELISSA KRAVITZ

Note: the lack of prices. Upon asking the barista the price of a cold brew (not even listed on the menu), he couldn't provide information. A few feet down, the person working at the cash register said a small was $2.45. Australian brand Will and Co provides the beans for this priceless operation.

2. The font on this sugar packet

Photo Credit: MELISSA KRAVITZ

"OOOH BABY I LIKE IT RAW" - said no one ever. But UO Cafe thinks this is a good way to market their 1/2 teaspoon packets of raw sugar, also from Will and Co.

3. There are 6 types of milk

We're not sure if Urban Outfitters even offer
Photo Credit: MELISSA KRAVITZ

We're not sure if Urban Outfitters even offer six sizes of clothing, but at least they have almond, soy, skim, 2% skim, whole and half and half to add to your mysteriously priced coffee drink.

4. You can buy a Mason Jar mug to take your coffee to go

New York: The Mason Jar State
Photo Credit: MELISSA KRAVITZ

New York: The Mason Jar State

5. The organic, natural snacks are laid out like accessories

Organic hard candies are pretty essential to any
Photo Credit: MELISSA KRAVITZ

Organic hard candies are pretty essential to any midtown shopper's life.

6. You can accessorize with Sriracha Kettle Chips

Summer 2015's hottest look is a bag of
Photo Credit: MELISSA KRAVITZ

Summer 2015's hottest look is a bag of Sriracha Hot Chili Sauce Kettle Cooked Potato Chips!

7. You can also accessorize with Bloody Mary flavored chips

Don't even bother showing up to bottomless brunch
Photo Credit: MELISSA KRAVITZ

Don't even bother showing up to bottomless brunch without them. We mean it.

8. Chase down those accessories with some kombucha

Don't even feign surprise that you can hydrate
Photo Credit: MELISSA KRAVITZ

Don't even feign surprise that you can hydrate for an Urban Outfitters shopping spree with "bubbly probiotic tea".

9. The food menu looks like this

Admire the industrial ceiling and then look down
Photo Credit: MELISSA KRAVITZ

Admire the industrial ceiling and then look down at the *listed* prices for pre-made sandwiches. Baffling, however, is the "composed salad" in which a behind the counter employee will scoop things like Brussels sprouts and farro from big bowls into a a cardboard container which is then weighed for your wallet's enjoyment.

10. The $30 "composed salad"

See above.
Photo Credit: MELISSA KRAVITZ

See above.

11. The eating counter has more Sriracha, chopsticks

While there's nothing overtly Asian on the menu,
Photo Credit: MELISSA KRAVITZ

While there's nothing overtly Asian on the menu, UO Cafe has ample amounts of chopsticks to enjoy your food with. Also featured: More Sriracha and Sir Kensington's artisanal ketchup.

12. Before you go, don't forget to buy a souvenir!

This is a retail shop, after all!
Photo Credit: MELISSA KRAVITZ

This is a retail shop, after all!

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