The Bronx has been overdue for a brighter, much-needed cultural renaissance, one artist of the borough says.
He’s 27-year-old Alex “The Bronxer” Rivera, the central Bronx’s own graphic illustrator, author, designer, muralist, and creative in just about any other discipline there could be — and it has been The Bronxer’s mission to literally bring enlightenment to his home.
That recent, vivid awakening has come by way of a “journey” of vividly-created wall murals throughout the borough, various beer-can designs with the Bronx Brewery, and two bilingual children’s books, Bronx Tones and Bronx Shapes, among other unique and elaborate enterprises.
In his own words, these projects have juxtaposed the Bronx’s “dull, monochromatic scenes against a vivid array of colors” that has been reinventing the borough’s perspective on happiness.
“What is happiness in the Bronx? It’s not the wrongful perception of liquor or drugs but instead unique individualism and perhaps a new way of thinking, an ideal which my work promotes,” The Bronxer said.
“Everyone is art and it’s time to bridge the gap between a plethora of untapped potential in the Bronx and other places have which become overshadowed by what appears underseen and overlooked,” he added.
That’s what served as The Bronxer’s inspiration to use hot-toned ‘Miami colors,’ which “are chosen to emanate difference” and show the borough in a new, glowing color pallet that has been seldomly vibrant in past times around the Bronx’s open spaces.
However, the Bronx’s natural, urbanistic state is critical to The Bronxer’s work, he says.
It is those “hood colors” which provide inspiration for contrasted murals and other works — such as his painted gate outside Boogie Down Grind Cafe in Hunts Point.
That’s a project which demonstrates more than just “hood colors” with some “brick-by-brick” history as a longstanding building, he says.
“While working on this gate I noticed it still has a bullet hole puncture from many years ago and that’s when I truly began to wonder about all this corner has seen over the years and how it’s future will change, hopefully for the better through the intercession of art,” The Bronxer said.
For the Bronx to undergo a cultural change for the better, The Bronxer believes that his home needs more local art to show residents that “creativity doesn’t only happen in Brooklyn and Manhattan, but also and especially right here in our home.”
To support that initiative of “creative equality,” he founded his own company, The Bronxer LLC, which acts as a platform to “uplift and encourage” aspiring artists who have not yet appeared in a large cultural spotlight, many of whom are from the Bronx.
More independently, The Bronxer continues his robotic themed works which bring a “fresh taste of current and constant nostalgia” in various mediums, the most popular being detailed illustrations.