LATEST PAPER
71° Good Morning
71° Good Morning
EntertainmentCelebrities

Beyoncé launches Topshop activewear line Ivy Park, appears on Elle magazine cover

Beyonce poses in her new line of sportswear

Beyonce poses in her new line of sportswear for Topshop, Ivy Park. Photo Credit: Beyonce poses in her new line of sportswear for Topshop, Ivy Park.

The BeyHive is preparing to swarm to the mall.

Beyoncé on Thursday dropped the first looks from her activewear collaboration with Topshop, starring in an online ad campaign that also features her 4-year-old daughter, Blue Ivy.

Elle magazine shared details on the activewear line, called Ivy Park, which hits stores April 14. Bey is the cover star of both the U.S. and U.K. May issues of the mag.

The “Formation” singer’s interview with the U.S. edition (available next week) will discuss “freedom, feminism and how her new fashion line helps women love their bodies,” as the cover states.

The Ivy Park activewear will be available in stores and online at Topshop and Nordstrom, as well as online at Net-a-Porter and other retailers. According to Vogue, the line will be priced between $30 and $200.

Entertainment photos & videos