SXSW bands coming to NYC: Big Grams, The Kills, more

For its 30th anniversary, Austin’s SXSW festival got the biggest headliners possible, with President Barack Obama delivering a keynote at the interactive portion and First Lady Michelle Obama speaking at the music portion. It concluded with Drake making a surprise appearance the final night.

But SXSW has never just been about star power. The heart of the festival is the more than 2,000 acts that perform around the city, from grizzled veterans to artists hoping to get discovered. Here are a few that are making their way to New York.

Hal Bienstock