LifestyleFashion Week Rihanna's NYC pop-up debuts latest Puma collaboration ahead of NYFW By Dana Reszutek email@example.com September 6, 2016 12:58 PM Print Share fbShare Tweet Email Rihanna kicked off New York Fashion Week a day early, hosting pop-ups in Manhattan and Los Angeles to give fans exclusive access to her latest collaboration with Puma. New York fashionistas lined up outside 125 W. 33rd St. in an attempt to get their hands on RiRi’s "Fenty Puma by Rihanna" fall collection with the athletic brand. The line is officially on sale Wednesday at 10 a.m. in stores and online at SIX:02., with the pop-up opening to the public at 7:30 p.m. And for an added city twist, SIX:02 scattered keys around New York, giving Fenty fans the chance to unlock a special in-store prize. The silver keys feature a tag that says "Maybe it will, maybe it won't," also noting the address of the pop-up. Rihanna presented her “Fenty x Puma” runway show at New York Fashion Week back in February. The looks featured avant-garde streetwear, from oversized hoodies to thigh-high boots. This higher-end collection also made its in-store debut Tuesday at Bergdorf Goodman, which has a 24-hour exclusive on the line, according to Women's Wear Daily. Rihanna also took to Instagram Tuesday to promote the line at Bergdorf, which opened to the public at 3 p.m. The collection hitting SIX:02 shops features similar looks, including hoodies, crop tops, sweats and sneakers in the $100 to $400 price range -- compared to the Fenty x Puma collection at Bergdorf, which is in the $150 to $750 range. Check out the line of RiRi-approved apparel, and see if you can get your hands on the chic athletic styles before they sell out. Pop-up or party? Photo Credit: Dana Reszutek The event space on 33rd Street was transformed into a dark, backlit venue, featuring a DJ who played a lot of Rihanna and Drake tracks. Mannequins decked out in RiRi-approved fashion Photo Credit: Dana Reszutek Comfortable sweats are given an edgy twist with lace-up slits, while sweatbands take on a new purpose as chokers. Sky-high stilettos Photo Credit: Dana Reszutek Rihanna's take on the heeled sneaker transforms Puma's typical striped design into pointed-toe pumps. Mega platforms (for those who avoid heels) Photo Credit: Dana Reszutek These edgy black wedge boots with chain detailing and grey platform kicks seem like more comfortable options. Monochromatic looks Photo Credit: Dana Reszutek Besides some colorful kicks, the "Fenty Puma by Rihanna" line is all black and white, perfect for creating bold, monochromatic outfits. Yes, fur slide-ons are still available Photo Credit: Dana Reszutek These quirky sandals majorly sold out the first time RiRi put them on the market, so now's your chance to pick up your pair. 'Fenty Puma by Rihanna' from head to toe Photo Credit: Dana Reszutek A variety of accessories, including this head wrap, are available at the pop-up. Creepers are a must Photo Credit: Dana Reszutek Perhaps the most iconic style to come from Rihanna's collaboration with Puma, these creepers come in a variety of colors, including a brown camouflage print. By Dana Reszutek firstname.lastname@example.org Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.