Two major pop stars walk into Macy’s …
Lady Gaga and Sir Elton John are teaming up with a limited edition line for Macy’s, and 25% of proceeds from their Love Bravery collection will benefit GaGa’s Born This Way Foundation and the Elton John AIDS Foundation.
The Love Bravery line, which launches exclusively at Macy’s this spring, will include shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, speakers, water bottles and skateboards.
“It’s an honor to team up with Sir Elton John to create this line with Macy’s,” Lady Gaga said in a news release. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”
Lady Gaga’s sister, Natali Germanotta, and designer Brandon Maxwell helped design the line, which will feature neoprene backpacks that say “LOVE”, oversized scarves with piano key prints, crop tops with metallic lettering, heart-shaped clutches and more.
“I love the idea of fusing who you are on the inside – your passions and dreams – with what you wear on the outside,” Sir Elton John said in the release. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share.”
The Love Bravery merchandise will be in stores through Aug. 30 or until it sells out.