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And the festival begins…

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By Rania Richardson

Fourth Annual Tribeca Film Festival gets underway

“Asylum,” a thriller starring Natasha Richardson, is directed by Scottish filmmaker David Mackenzie.

Cannes has glamour. Sundance has bidding wars. The entire New York Film Festival has the attention of the press. The Tribeca Film Festival?

With the original aim of revitalizing downtown New York after the blight of 9/11, the festival brought audiences and dollars to the scarred neighborhood. Now that Tribeca and the surrounding communities have been brought back to life, the festival can find its permanent place in the film festival firmament. As it continues to evolve, the festival broadens the scope of its vision and considers the needs of the film industry.

Industry insiders agree that this year holds a more meaningful slate of films, with the gala opening night film an indication of a new seriousness in programming. Sydney Pollack’s “The Interpreter” carries more heft than last year’s opener “Raising Helen,” which critics described as a television sitcom. Pollack’s thriller is the first film to be shot in United Nations Headquarters. In return for access to the peacekeeping institution, the producers agreed to shoot the movie in New York City, with New York City crews.

Another change in the festival is the advancement of the schedule by about a week. “We’re happy it’s moved out of the shadow of Cannes,” says Paramount Classics co-president Ruth Vitale, referring to the essential festival in France that runs for two weeks in May. She and her partner, David Dinerstein will be able to attend the Tribeca Film Festival for the first time this year. “There are lots of regional film festivals, but not at this caliber,” she says.

Paramount Classics has two films in the Tribeca festival, including “Asylum,” a thriller starring Natasha Richardson, by Scottish filmmaker David Mackenzie (“Young Adam”). In addition to seeing the festival as a launching pad for upcoming releases, Vitale sees it as a market to find new films for acquisition. Last year, her company bought Josh Sternfeld’s debut feature, “Winter Solstice,” and just recently released it in theaters.

Not all film buyers agree that Tribeca is a significant market to find new work, and there have been noticeably fewer business deals made with filmmakers, than at other high profile festivals. Only a handful were picked up in the festival’s first three years. “Why does there need to be a market component?” asks Mark Urman, head of theatrical distribution at ThinkFilm. “It was conceived for the people as a community event, which is a worthwhile and noble goal for a festival.”

Urman will attend a higher number of films than in the past, but has already seen most of the contenders at other festivals, as has Tom Bernard, co-president of Sony Pictures Classics. Bernard’s company will be screening four films in Tribeca, more than any other distributor. He sees the festival as “an exciting place to get attention and build awareness” for his company’s films such as “Beautiful Country,” a drama involving the son of a Vietnamese mother and an American GI father, directed by Hans Petter Moland.

Eammon Bowles, president of Magnolia Pictures, has hopes for a fresh crop of films. “It’s getting more market credibility every year,” he says. Magnolia will screen “Dead Man’s Shoes” a revenge story by British filmmaker Shane Meadows.

Tribeca executive director Peter Scarlet sees his mission as a simple one, “I think of the quality of the films first,” he says. He doesn’t preclude a vital marketplace in the future, though. He views the audience for the festival as extending to the entire city and beyond. With New York as “the crossroads of the world” he deems Tribeca an amalgam of festivals for its many international communities and self-defined groups. To that end, he programs for multiple populations such as Jewish, gay, Latin American, and immigrant communities, as well as for the general public. “I believe that the festival principally functions to keep the windows of the world open, and to give an understanding of different cultures— both how we are alike and how we are different,” he says.

Scarlet feels a special kinship with the Sarajevo Film Festival, which in its first year, was held in the besieged city under constant bombardment. “It rose out of the ashes, as did Tribeca,” he says. “Citizens there retain the sense that they are doing something to heal, in what is a successful multiethnic city like New York.” His Bosnian friend and colleague, Pjer Zalica (“Fuses”) will be in Tribeca to screen his new film “Days and Hours” (Kod amidze Idriza).

As the Tribeca Film Festival enters its fourth year, its image continues to evolve. The new effort to curate a higher quality program can only lift its profile. “It’s the biggest new festival on the scene in awhile,” says Bowles. “It can’t help but mature.” “I think its stock will go up this year,” adds Urman.