BY JACKSON CHEN | The TKTS pop-up location at Lincoln Center will be sticking around for at least another three months – until January 28, after a successful trial run.
Since August 2, the nonprofit Theatre Development Fund that operates the TKTS booths has partnered with Lincoln Center to offer discounted Broadway tickets for same-day shows or next-day matinees. The group’s fourth location — TKTS also operates in Times Square, at the South Street Seaport, and in Downtown Brooklyn — opened up at the Zucker Box Office inside the David Rubenstein Atrium at Lincoln Center at 61 West 62nd Street. While operating as a temporary setup, the newest TKTS was a way to attract more people to Lincoln Center events and give Upper West Side residents a less crowded option for purchasing Broadway tickets, as well.
“Our goal is to give more New Yorkers greater access to the arts,” Tom Dunn, Lincoln Center’s senior director of concert hall operations, said in a written statement. “By offering tickets for Lincoln Center performances and by extending our partnership with TKTS, which includes Broadway and Off-Broadway, we are doing just that.”
According to David LeShay, TDF’s director of marketing and public relations, the Lincoln Center pop-up has been well received. He added that Lincoln Center’s events season is just beginning and the culture hub’s numerous venues will host many more shows and events during the winter months.
“We’d just like to be there when there is more activity on the Lincoln Center campus, which will help us consider next steps,” LeShay said of the pop-up venuture’s future.
The Lincoln Center TKTS will continue with their hours of operation of Tuesday through Saturday from noon to 7 p.m. Customers can either purchase last-minute theater tickets at 40 or 50 percent discounts or Lincoln Center performance tickets for events throughout the week.
“Expanding the residency for another three months will give us the opportunity to be at the Zucker Box Office while the Lincoln Center season is in full swing,” Victoria Bailey, TDF’s executive director, said in a statement. “The feedback to this experiment has been very positive, and we’re excited to see how this location fares during the winter months.”