Hopefully the world-famous 360-degree view will distract them from the blistering cold.

For the first time, up to 100 couples are being offered an opportunity to exchange or renew their vows on the outdoor deck of the 86th floor observatory of the Empire State Building on Valentine’s Day.  

“I don’t think there’s anything more magical than that,” said Jean-Yves Ghazi, director of the observatory. “It’s really re-enacting what folks have actually seen in the movies.”

The building's observatory has had starring roles in movies like "Sleepless in Seattle."

The building receives countless requests from couples to get married at the skyscraper, but only allows ceremonies on Valentine’s Day each year. Usually, only two or three couples at a time are allowed the opportunity. But for this Saturday's ceremonies, the building issued an open call for couples on a first-come, first-serve basis.

One couple planning to renew vows on Saturday is Edward Jones, 29, and Whitney Kupfer-Jones, 28, of New York.

A few years ago, Kupfer-Jones said she learned her maternal great-grandfather was involved in the design of the building. “Ever since then, I’ve sort of seen [the Empire State Building] as a connection to the family I never got to know growing up,” she wrote in an email. “What better place to renew our vows?”

The couple said they were especially looking forward to the wedding because when they first exchanged vows they could only afford to go to City Hall. Kupfer-Jones didn’t even have a wedding dress.

“It’s a second chance to have the dream wedding we never got,” they said.

The building's owners haven't said whether they will alter plans because of the weather. Forecaster say Saturday temperatures could be in the upper 30s, windy and snowy.