OpinionColumnistsRachel Weingarten By RACHEL WEINGARTEN @rachelcw Fashion industry looks to keep up in NYC Designer Elie Tahari attends New York City's Elie Tahari Day at the Elie Tahari Pop-up Store. (Sept. 4, 2013) Photo Credit: Getty Images Updated September 4, 2013 5:18 PM Print Share fbShare Tweet gShare Email Thursday marks the beginning of Fashion Week. For the next seven days, designers, models, buyers, editors and fashionistas will gather at Lincoln Center, select showrooms and top-secret locations throughout the city to celebrate their industry. For the past few years, some of the usual giddiness surrounding Fashion Week has felt muted. But there are signs the sizzle is returning. Wednesday, in honor of designer Elie Tahari's 40 years in fashion, the mayor declared it "Elie Tahari Day." Tahari, an immigrant from Israel, has the quintessential rags-to-riches story. In an email to me he wrote, "Kicking off fashion week with Elie Tahari Day is one of the biggest honors of my life. I moved to this amazing city with $100 in my pocket and a dream." According to the nonprofit Save the Garment Center, in 1960, 95 percent of clothing sold in the United States was made in America. Now, it's just 5 percent. Tahari notes that "it's important to preserve the legacy and keep production and jobs in New York." But with cheaper clothes produced overseas and shrinking shopping budgets, how can we keep the fashion business in the city going strong? It's an important goal: The apparel industry is the city's largest manufacturing sector, according to a report by the Design Trust for Public Space, providing 24,000 working- and middle-class jobs. Tahari, speaking more generally about fashion trends, could be summing up the industry in NYC when he says: "Fashion seems to always revive itself and come back!" Fresh outlooks and business models are encouraging signs. Karen Giberson, president of the trade association The Accessories Council, talks about two brands, Roman & Sunstone jewelry and Boy Meets Girl fashion, "getting together to make something better." Qvit.com, a retail website headquartered in the fashion district, is launching an updated approach to e-commerce with advanced 3-D avatars to present fabric and fit. Fashion Week was started in 1943 by legendary fashion publicist Eleanor Lambert. It was the height of World War II, and one goal was to attract attention away from French designers. The time feels right for another wave of excitement in the city's vital and still vibrant fashion industry. Rachel Weingarten is a Brooklyn-based writer and author of"Career and Corporate Cool" and "Hello Gorgeous!" By RACHEL WEINGARTEN @rachelcw Rachel Weingarten frequently writes about consumer trends, the cult of celebrity and the intersection of personality, art and commerce. Rachel is the author of three non-fiction books. Her new book, Ancient Prayer: Channeling Your Faith 365 Days of the Year, will be published by Fall River Press in September 2014. She's a weekly columnist for Parade.com and writes for outlets including CNN Digital, Esquire.com, Fortune, Newsday, USA Today and others. Rachel was an early internet entrepreneur, former celebrity makeup artist and founded the first low-fat mini muffin company approved by the FDA. She created, wrote and acted as the on-air talent for a series about women entrepreneurs that aired on CNN. Rachel is a sought after speaker and can sometimes be found leading personal branding seminars at NYU or teaching about the history of cosmetic and fragrance marketing at FIT, both on the graduate level. Rachel is a native of Brooklyn currently working on her fiction debut, the “Real Brooklyn Girl,” mystery series. Share on Facebook Share on Twitter Comments Comments section is temporarily on hold. Here’s why.