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Amazon deal delivers many lessons for NY

Consider the welcome mat still out, and the coffee pot still on.

If Amazon wants to find its way back to New York, there are now signs of a way forward for the tech giant, a path smoothed by Gov. Andrew M. Cuomo, and decorated by softer rhetoric from opponents and stronger support from those who previously stood in the background.

That includes a change of tone from Rep. Alexandria Ocasio-Cortez, and a statement from a key caucus of Democratic state senators who said they’d do “whatever we can to help” make the deal happen. Sen. Leroy Comrie, the Senate’s new rep on the Public Authorities Control Board, which has a say in such projects, told the amNewYork Editorial Board he supports Amazon’s return.

Going the extra mile

Senate Majority Leader Andrea Stewart-Cousins, however, hasn’t been quite as strong or definitive in her rhetoric. She supports “job creation” and has a “willingness to work with Amazon.” Unfortunately, that’s not enough from the Westchester Democrat, who initially gave sole veto power to someone openly hostile to the project. If Stewart-Cousins added a direct, definitive statement of support for the Long Island City project, would it make a difference? Perhaps. Why not try?

Nonetheless, the new and stronger voices are welcome, even if they came late. And the clear, unified backing of dozens of business and community leaders, led by the Partnership for New York City, in an open letter to Amazon last week, shouldn’t be ignored.

It helps that the state offers something that’s tough to get elsewhere: a talented and deep pool of workers and a cluster of tech firms that allows knowledge-based industries to flourish.

Leadership counts

Even if Amazon does return to Long Island City, New York needs to take the lessons learned and develop a new attitude and way of doing business. That includes more attention to valid community concerns, stronger leadership from elected officials, and better communication to illustrate how important economic and job growth still is. If needed, the state and city should take the lead so affordable housing and infrastructure improvements get done.

This is also a moment to reevaluate the way New York attracts companies, development and jobs, to assess what works best and to find iron-clad ways to claw back money if companies don’t live up to their promises. New York must remain competitive, and until or unless a national movement occurs that changes the economic and business gameplay, New York has to keep playing, and winning.

But state, city and local officials must do a better job explaining incentive programs, how they work, and why they exist. After the deal collapsed, Ocasio-Cortez suggested the state was willing to “give away” $3 billion that could be invested in her district, a comment that showed a lack of understanding of how the incentives, mostly a credit against the far larger $27 billion pot of tax revenue Amazon would’ve contributed, work. Throughout the Amazon fight, supporters didn’t always explain themselves, or the deal itself, well enough. That has to change if we’re going to have any hope of being a more welcoming state, and sealing the deal, the next time around.

In the meantime, the door is open — for Amazon, and for others.