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NYC subway now features Carmelo Anthony and NBA All-Star Game promotion

Knicks forward Carmelo Anthony is featured on NBA

Knicks forward Carmelo Anthony is featured on NBA All-Star themed subway cars in New York City on Jan. 16, 2015. Photo Credit: Getty Images / David Dow

Carmelo Anthony has two Olympic gold medals and a scoring title to his name. As of Friday, he also has his own subway car.

The Knicks forward will be featured on the S train as part of Kumho Tire's NBA All-Star Game promotion.

The subway cars show Anthony, a seven-time All-Star, and the 2015 NBA All-Star Game logo on both the outside and inside of the subway cars, which run between Times Square and Grand Central Station. They promote the company's "Prove Your Move" social media campaign, where fans can win a chance to play a game of H-O-R-S-E with Anthony during All-Star weekend.

There also will be a digital version of "Pop-A-Shot" at the Times Square subway station starting Jan. 26 as well as various other activities in the area leading up to the All-Star Game.

Madison Square Garden with host the 64th annual NBA All-Star Game on Sunday, Feb. 15, along with a celebrity game on Friday, Feb. 13. Brooklyn's Barclays Center will host the Slam Dunk Contest and other skills competitions as part of All-Star Saturday on Feb. 14.


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