Sports UFC’s Dana White denies report that owner is exploring sale UFC president Dana White appears during a media availability for UFC 200 at Madison Square Garden on April 27, 2016 in New York City. Photo Credit: Getty Images / Jeff Zelevansky By Reuters Updated May 11, 2016 12:35 PM Print Share fbShare Tweet Email The owner of UFC is exploring a sale of the promotion company that popularized cage fighting, according to an ESPN report that UFC’s president later denied on Tuesday. Dana White, UFC president, later told The Las Vegas Review-Journal that UFC was not for sale and called the ESPN report “overblown.” ESPN earlier reported that UFC’s parent company, Zuffa LLC, which is controlled by casino moguls Frank and Lorenzo Fertitta, had hired an investment bank to advise it on a sale that could value the company at $3.5 billion to $4 billion. ESPN said that interested bidders were WME IMG Holdings, a media and talent agency that represents sports stars and celebrities, along with two Chinese firms China Media Capital and Dalian Wanda Group, and U.S. private equity firm Blackstone Group LP. The firms ESPN said were exploring bids for UFC declined to comment or did not return requests for comment. UFC, which features a blend of fighting styles, was founded in 1993 and holds more than 40 fights per year around the world, according to its website. Live events and sports brands are some of the most attractive and fast-growing areas of the media industry. By Reuters Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.