YouTuber Dylan Lemay to open experiential ice cream store in NoHo

A popular YouTuber is bringing a unique ice cream experience to NoHo.

On July 29, YouTuber Dylan Lemay is opening CATCH’N Ice Cream from Dylan Lemay. As the most popular digital ice cream creator in the world with over 14 million followers across channels, Lemay plans to use this new experiential ice cream store to immerse guests into a one-of-a-kind ice cream experience.

“Ice cream is a universal language that brings people together and I’m just amplifying that by creating an ice cream shop that gives consumers a new, fun and in-person experience,” explained Dylan Lemay. “From the sights, sounds and flavors to actually catching ice cream, CATCH’N will be a place for friends and families to connect, have fun and share their love of ice cream.”

Guests who visit the store can enjoy signature ice cream balls that are formed in front of you on a huge cold slab counter. Staff will create customer-specific ice cream treats while customers get a chance to take a look at the ice cream production process. The store blends together the real world with digital, where customers are encouraged to immerse themselves in the fun delivery of ice cream and the myriad of content creations inspired by YouTube.

Staff is onsite to help guests create unique digital content from their visit, post videos and images, and even live stream their experience. Lemay also intends on utilizing his YouTube channel and his other social channels to showcase the store, crowdsource new flavors, collaborate with fellow creators and so much more.

CATCH’N Ice Cream from Dylan Lemay is located at the historic Bayard–Condict Building at 65 Bleeker Street and will be open on Sunday through Thursday from 11 a.m. to 11 p.m. and Friday and Saturday from 11 a.m. to 12 a.m. For more information, visit catchnicecream.com.