Now Now Noho brings sleeper cabin hotel to the neighborhood

Now Now Noho, a one-of-a-kind sleeper cabin hotel, has opened for business in Noho on April 1.

Located at 338 Bowery, the oldest street in New York City, guests are placed in the midpoint of Manhattan’s most iconic neighborhoods, offering an easily accessible experience in the city. The hotel offers 180 sleeper cabins designed for solo travelers that combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels.

Led by Dovetail + Co, the brains behind many hotels, bars and restaurants across Hawaii, California, Rhode Island and Bermuda, Now Now NoHo encapsulates the company’s mission of promoting exploration and discovery.

“We’ve created an experience where travelers can immerse themselves in the energy of the city while enjoying a comfortable, design-forward and community-driven stay. It’s a space that invites exploration—both of the self and of the world around you,” said Phil Hospod, Founder and Chief Executive Officer, Dovetail + Co. “Now Now NoHo is more than just a place to sleep – it’s a gateway to discovery, connection and the best New York has to offer.”

The Now Now Noho lobbyPhoto by Matt Kisiday

The hotel’s design is inspired by the vivid world of dreams, created by New York-based Islyn Studio. Each sleeper cabin is equipped with features including a custom Wright mattress, Garnier-Thiebaut linens, Brooklinen robe, a sound machine and Now Now NoHo-branded amenities such as an eye mask, earplugs and slippers. Guests can further elevate their stay by renting amenities, including Fuji Instax cameras, Therabody Smart Goggles and Theraguns, Nintendo Game Boys, Solawave Red Light Therapy Masks and more.

From pre-arrival self-check-in through a mobile app and kiosks in the lobby, Now Now NoHo is technology forward to offer a seamless experience. Communal spaces include the Guest Lounge with gradient rainbow-colored wallpaper, a community calendar and a vending machine stocked with health and wellness products such as face masks, adaptogenic mushroom gummies, lip balms, snacks and more. They also virtually connect guests and encourage people to find similar travelers and meet each other while recommending activities and events nearby. The hotel regularly surprises its guests with tickets to concerts, art exhibits and museums, notifying them through the communication platform. They additionally have a Women+ floor, designated for women and non-binary guests.

The communal bathroom at Now Now NohoPhoto by Matt Kisiday

Rooms start at $125/night. For an additional $30 per night, guests can opt for one of the ten Now or Never Sleeper Cabins, which are slightly larger and feature in-room art murals by local artists such as Alyss Odle, Daniela Araya and Ella Barnes. They offer a Membership Plan, priced at $100/month, which includes one complimentary night’s stay per month, 25% off additional stays, 10% off gift shop purchases, early check-in or late check-out when available and a complimentary robe and slippers upon joining. For more flexibility, their Sleep Club is free to join and provides member rates and a complimentary night after 10 stays.

To book a stay at Now Now NoHo, please visit www.staynownow.com and follow Now Now NoHo on Instagram .

Now Now Noho’s row of sleeper cabins.Photo by Matt Kisiday