Wellness pop-up to take over Soho streets for one day only

As New York City starts to shake off summer and hustle into fall, the social wellness agency Naurii will be hosting a wellness pop-up in Soho to help New Yorkers prioritize self-care.

On Sept. 14, Naurii will debut with The Soho Wellness Social, a one-day, block party–style celebration in the heart of SoHo. The event will take over West Broadway between Grand Street and Broom Street with the mission to bring New Yorkers together over wellness and community.

“People are prioritizing social wellness more now than ever. People crave connection and need community. Wellness is no longer just about mind and body, community has become synonymous with health and social connection is no longer a luxury, but a vital dimension of self-care,” said Naurii founder Goli Soli. “Naurii wants to create a rare pause to realign with what is essential, time, presence and authentic human connection. We’re bringing this to life through wellness, and what better way to unite the community than with a block-party style celebration.”

Those who take part in the social can enjoy the S – WS Wellness Lounge, which will include complimentary express facial workouts by FaceGym, B-12 shots from IVDrips as well as wellness shots from The Absorption Company, a cold plunge and guided breathwork experience with Ice Cold Club by Lauren Schramm, food from Spring Café Aspen x Sarah Wragge Wellness and Tatsu Tea matcha. Guests will also have the opportunity to shop from NYC wellness brands and makers.

A highlight of the social is the fitness classes led by top trainers and wellness influencers. The classes include pilates from JETSET Pilates Soho, dance from FORWARD_Space, HIIT with Steph Strine, and a HIIT/boxing fusion from GOTHAM Gym.

“We want guests to leave feeling energized, connected and inspired. It’s all about creating space to move your body and connect with your community. In the middle of the city’s chaos, this event is a reminder that wellness can be joyful, social and accessible to all,” said Soli.

The event is free to the public, with VIP options available. Visit naurii.com/events for more information.