The Color Factory, an experiential pop-up in SoHo that opens Aug. 20, gives you permission to be childlike. With 16 installations across 20,000 square feet, there’s much to explore, from a ball pit to a room of floating and swirling balloons.
You’ll taste colorful foods, listen to harmonious tunes and learn more about yourself as you discover more about color.
Using QR codes, the museum’s cameras take photos of you in each of the major rooms so you don’t have to mess with your phone.
The museum, which has the goal of waking people up to the colors they’re surrounded by in their everyday lives, was created by working with artists like Christine Wong Yap, a Queens resident, and Lakwena Maciver, a globally-recognized street artist, among others.
The pop-up will be open for a limited run from 10 a.m. to 11 p.m. daily, except for Wednesdays, at 251 Spring St. Visit ColorFactory.com for tickets.
Here’s what to expect when you go: