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Japanese cosmetics store Shibuyala expands to the East Village

The company is planning to open 50 stores internationally by 2022.

Shibuyala, a new Japanese health and beauty store,

Shibuyala, a new Japanese health and beauty store, held a soft opening at the end of March. Photo Credit: Shaye Weaver

Asian beauty store Shibuyala, where staff greet customers with a chipper "welcome" in Japanese, is in its first weeks on St. Marks Place.

The shop at 37 St. Marks Place, which had a soft opening on March 23, sells face masks, makeup, health and beauty gadgets, snacks and trinkets from Japan under the glow of bright white lights, colorfully painted walls and a cutesy, carnival-themed checkout kiosk. 

Its storefront is painted with a whimsical mural by Patrick Edell that features animals carrying makeup in Japan on one window and others lugging products toward its East Village shop, which you can see on its Facebook page.

The shop, which used to be a 7-Eleven, is filled with Asian beauty products, from Shiseido to Kose, priced from mid- to high-end. 

While much of the  merchandise is in Japanese, everything has an English label, so shoppers don't need a translator.

Shibuyala is planning to open 50 stores internationally by 2022 and has announced locations coming to Las Vegas and Katy, (Houston) Texas, and already has shops in California and Houston, according to its website

If you go: The store is open from noon to 10 p.m. at 37 St. Marks Place. Call 917-265-8975 or visit the shop online.


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