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Eat and Drink

Wowfulls opening first brick-and-mortar shop in NYC's Lower East Side

These sweet treats have found a permanent home in New York City.

Wowfulls, serving up Hong Kong-style egg waffles (gai dàn jai) since 2015, is opening its first brick-and-mortar shop Friday on the Lower East Side.

Fans of the Instagram-famous desserts have come to love the waffle treats from its food truck at Smorgasburg and appearances at festivals including Dessert Goals, Governors Ball and The Meadows.

Customers can fill their original, matcha or chocolate Wowfulls to the brim with a variety of ice cream flavors and plenty of toppings including fruit, Oreo crumbles and more.

Though you can go crazy with the toppings at Wowfulls, it's the specialty egg waffles that deserve the spotlight, according to the shop's co-owner David Chan.

“Our main focus is on the waffles,” Chan said. The three co-owners and chefs of the eatery frequently experiment with new recipes and flavors to get their waffles as "close to Hong Kong" as possible, he added.

Wowfulls is offering deals on its desserts from March 31 to April 1. The first 50 customers on Friday will receive $1 waffles, with a $5 waffle special taking place for the rest of the weekend. Wowfulls typically go for $8.

The first 200 customers will be taking home free swag, including complimentary pins and T-shirts.

Wowfulls is at 309 E. Houston St. For more information, visit wowfulls.com.

Scroll down to see how the treats are made.

Decisions, decisions...

Wowfulls is offering three signature waffle treats for
Photo Credit: Dana Reszutek

Wowfulls is offering three signature waffle treats for $8 each, but foodies can make their own waffle creation, choosing a variety of ice creams, toppings and drizzles.

Let's get cooking

Each waffle is made to order, beginning with
Photo Credit: Dana Reszutek

Each waffle is made to order, beginning with the pouring of the desired batter flavor onto these hot irons. It takes four minutes to cook.

Hot off the iron

Once cooked, the chefs carefully remove the waffle
Photo Credit: Dana Reszutek

Once cooked, the chefs carefully remove the waffle from the iron, using a small spatula and forceps, making sure the waffle is soft yet crispy.

Making the cone

The freshly cooked waffle is carefully folded and
Photo Credit: Dana Reszutek

The freshly cooked waffle is carefully folded and placed in a temporary stand, with a scoop of ice cream.

Choices, choices

Toppings at Wowfulls vary from fresh fruit to
Photo Credit: Dana Reszutek

Toppings at Wowfulls vary from fresh fruit to Pocky cookies.

The more toppings, the merrier

The creation is then topped with whipped cream,
Photo Credit: Dana Reszutek

The creation is then topped with whipped cream, drizzles, sprinkles or powdered sugar.

Et, voila!

Voila! This Wowfull was made with a coffee
Photo Credit: Dana Reszutek

Voila! This Wowfull was made with a coffee waffle and coffee ice cream, filled with cinnamon swirl cereal, rainbow sprinkles and Pocky, and topped with powdered sugar and a chocolate drizzle.

Time for the perfect Instagram

Wowfulls is just as social media friendly as
Photo Credit: Dana Reszutek

Wowfulls is just as social media friendly as it is delicious. A custom mural from Instagram artist @jgoldcrown, called the #LoveWall, is taking over the interior of the eatery. Customers -- or, #foodies -- are encouraged to snap a photo of their treats in front of the wall.

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