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Hulu to take over Brooklyn record store promoting new Zoë Kravitz show ‘High Fidelity’

Zoe Kravitz arrives at the British Academy of Film and Television Awards (BAFTA) at the Royal Albert Hall in London, Britain, February 2, 2020. REUTERS/Henry Nicholls

BY GRANT LANCASTER

Streaming service Hulu plans to take over seven record stores across the U.S. in a charity fundraiser promoting Zoë Kravitz’s new series “High Fidelity,” including one in Brooklyn.

Rough Trade NYC will be the scene of a three-day takeover by Hulu starting Feb. 13, with half of all gross sales from the event going to music education nonprofit Little Kids Rock, which seeks to bring innovative music education to K-12 students across the U.S., according to a press release Friday.

Each takeover location will have branding and interactive experiences related to the show, as well as giveaways, according to the press release.

To promote its new series “High Fidelity,” Hulu plans to organize takeover events at seven record stores across the country, including Rough Trade NYC in Brooklyn, pictured Feb. 7. (Photo by Grant Lancaster)

All 10 episodes of the series, starring Kravitz as a record store owner in Crown Heights, Brooklyn, coming to terms with past relationships and love through music and pop culture, launch Feb. 14.

Kravitz is happy to contribute to Little Kids Rock because of the opportunities the nonprofit offers to students, she said in the press release.

“I was lucky enough to have grown up with the privilege of having access to instruments, music teachers and great records, but I know for many that is not the case,” Kravitz said in the release.

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