BY BETH DEDMAN
Anat Gerstein, Inc., which specializes in promoting nonprofits, launched the #SupportNonprofits campaign to aid organizations that are struggling amid the COVID-19 pandemic.
The campaign is designed to encourage contributions to provide financial gifts, donate goods or volunteer with their local nonprofits during the crisis.
“Nonprofits and their employees are on the front lines of helping respond to the pandemic, keep people safe and secure, and provide relief through the crisis,” Anat Gerstein said. “They are working in overdrive to fulfill their missions under increasingly stressful conditions. This campaign is designed to show support for all that nonprofits do for us—our families, neighbors, communities, and society.”
The campaign will feature stories about nonprofits, reminders to support nonprofits and posts about ways to support them on the AnatGerstein website, such as making a financial contribution, donating supplies or volunteering time.
“The #SupportNonprofits campaign aims to remind everyone of the important work nonprofits do, not only in times of crisis but every day, and to encourage people to support their favorite nonprofit, local organization, or cause that is close to their hearts,” Gerstein said.
Many youth-oriented organizations have shifted their operations to provide online content for people stuck at home. Human services nonprofits are also continuing to serve people who are homeless or hungry, children in foster care, low-income people with chronic illnesses or serious mental health concerns and the poor who struggle to access benefits, job training, and more.
These organizations are now working on the frontlines to protect people from the impacts of the pandemic. Employees of these organizations are considered essential personnel and are expected to go to work to provide services to individuals and families.
“The unfolding fiscal crisis is likely to have a huge negative impact on nonprofits,” Gerstein said. “Organizations are likely to face substantial funding cuts and many have already canceled their spring gala fundraisers. Government support, which many nonprofits rely on, will be stretched thin. The economic repercussions likely will impact support from foundations, corporations, and individual donors that make up other sources of nonprofit funding. For many organizations, these funding losses will come at a time when the demand for their services grows.”
More information about #SupportingNonprofits is available at www.anatgerstein.com.