This Valentine's Day, remember: as much as the apple of your eye may appreciate roses, your sweet will appreciate food that much more.

And we're not talking about fruit — truffles and other desserts are hallmarks of the romantic holiday, and there's no shortage of businesses in the city selling sweet specialty items for Feb. 14.

Leave the chocolate sampler on the grocery store shelf, and browse some more creative options from the shops, bakeries and chocolatiers below.

Dominique Ansel Bakery and Kitchen

Pretzels are technically heart-shaped, too. And this Valentine's
Pretzels are technically heart-shaped, too. And this Valentine's Day, Dominique Ansel's special creations include "You've Got Me All Twisted" pretzel s'mores cookie sandwiches. That's two pretzel shortbread cookie sandwiches filled with strawberry ganache and honey marshmallow and then hand-dipped in white chocolate. Buy a set of two for $10. (Dominique Ansel Bakery, 189 Spring St., 212-219-2773, dominiqueansel.com, Dominique Ansel Kitchen, 137 Seventh Ave. S., 212-242-5111, dominiqueanselkitchen.com) (Credit: Dominique Ansel)

Breads Bakery

Among the bakery's Valentine's Day offerings are marzipan
Among the bakery's Valentine's Day offerings are marzipan fruit hearts -- large heart-shaped marzipan cookies topped with crème patisserie and fresh fruit -- selling for $10.95 each. (18 E. 16th St., 1890 Broadway, Manhattan, breadsbakery.com) (Credit: Paul Wagtouicz)

Baked

The bakery is putting its spin on Valentine's
The bakery is putting its spin on Valentine's Day candy hearts with its hand-iced, heart-shaped sugar cookies, decorated with words and phrases like "Always & forever," "Love" and "Today I choose joy." You'll pay $4.50 for one cookie, and $10 for a set of three. (279 Church St., Manhattan; 359 Van Brunt St., Brooklyn, bakednyc.com) (Credit: Erica Price)

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Ample Hills

The popular scoop spot is once again whipping
The popular scoop spot is once again whipping up mini heart-shaped ice cream cakes for Valentine's Day. Choose from two ice cream flavors -- Be Mine (strawberry with dark chocolate flakes) or dark chocolate -- which are layered over a brownie base and fudge and topped with whipped cream and pink sprinkles. It's $9 a cake. (623 Vanderbilt Ave. and 305 Nevins St., Brooklyn, amplehills.com) (Credit: Ample Hills Creamery)

Milk Bar Bakery

Not every truffle must be chocolate. Christina Tosi's
Not every truffle must be chocolate. Christina Tosi's bakery is selling Valentine's Day-themed gift boxes of cake truffles in chocolate malt and b'day flavors, the latter of which incorporates vanilla rainbow cake, vanilla-infused milk, white chocolate and rainbow cake crumbs. Surprise your babe with two 12-count truffle boxes for $50, one 16-count box with a tin of assorted cookies for $52, two 16-count boxes for $70 or one 16-count box with an extra-large cookie tin for $95. You can make your purchase in store or online. (Multiple locations, milkbarstore.com) (Credit: Milk Bar)

Bodega Negra

The clubby restaurant serving Mexican fare and mezcal
The clubby restaurant serving Mexican fare and mezcal and tequila cocktails in the Dream Downtown hotel has dressed up its signature dessert for the romantic holiday. The Don Huevo, aka "Mr. Egg," is a dark chocolate molten cake topped with a scoop of horchata ice cream and encased in a white chocolate dome sporting a dapper mustache. The shell breaks apart when hot caramel sauce is poured on top. For one day only on Feb. 14, Mr. Egg will arrive at your table in a blushing shade of pink, a lipstick kiss on his cheek. (355 W. 16th St., Manhattan, bodeganegranyc.com) (Credit: Bodega Negra)

Baked by Melissa

Gift boxes with cute names like The Love
Gift boxes with cute names like The Love Letter (a 25-pack for $32) and The Sweet Talker (a 50-pack for $60) are perfect for red velvet fans with not only the traditional cake, but a chocolate version, too. Other limited edition flavors making an appearance include dark chocolate, cookies and milk and white chocolate pretzel. The boxes are available for shipping online (nationwide, for you folks in long-distance relationships) and at all Baked by Melissa stores from Jan. 30 through Feb. 16. (Multiple locations, bakedbymelissa.com) (Credit: Baked by Melissa)

Maison Kayser

Pick up one of founder Eric Kayser's signature
Pick up one of founder Eric Kayser's signature "Mon Amours," a red-glazed pastry filled with raspberry mousse, for your sweetheart from Feb. 9 through Valentine's Day. The French bakery is selling an individual portion for $6.50 and a large version for $26. (Multiple locations, maison-kayser-usa.com) (Credit: Maison Kayser)

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Dean & DeLuca

The high-end grocer and café is stocking a
The high-end grocer and café is stocking a whole variety of V Day-themed gifts, but this box of ballet-shoe pink macarons is particularly enticing. For $48, Dean & DeLuca will ship you a box of 10 confections filled with pink champagne-white chocolate ganache. (deandeluca.com) (Credit: Dean & DeLuca)

Kreuther Handcrafted Chocolate

Some of the exquisite bonbons dreamed up by
Some of the exquisite bonbons dreamed up by pastry chef Marc Aumont include passion fruit caramel and Tahitian vanilla, pistachio rosemary, pear balsamic marmalade and pain d'epices, and bananas foster. (Prices vary; 43 W. 42nd St., 212-201-1985, kreutherchocolate.com) (Credit: Danielle Adams)

Cacao Prieto

Absinthe, orchid, mandarin and bergamot, and vanilla and
Absinthe, orchid, mandarin and bergamot, and vanilla and cassia (a spice made from the aromatic bark of an east Asian evergreen tree) are just some of the bars concocted by this Red Hook chocolatier. ($8 per bar; various retailers, cacaoprieto.com) (Credit: Cacao Prieto)

Neuhaus Chocolate

The Belgian chocolatier is trotting out three limited
The Belgian chocolatier is trotting out three limited edition praline flavors, all included in its array of heart-shaped gift boxes. We're most intrigued by the raspberry and milk chocolate, which comes with raspberry compote and an almond and hazelnut praline spiced with an exotic touch of Serbian pink pepper. Boxes range in price from $34 to $172, so you can be as thrifty or as extravagant as you like. (Multiple Manhattan locations, neuhauschocolate.com) (Credit: Neuhaus)

FIKA

The Swedish company has won awards for its
The Swedish company has won awards for its quinoa hazelnut, goat cheese, Key lime pie, cinnamon Tabasco, yuzu licorice and salted caramel chocolates -- all of which are included in its 12-piece "Meet the Medals" box. ($25 a box; various locations, fikanyc.com) (Credit: FIKA)

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Vosges Haut-Chocolat

The chocolate maker's Exotic Truffle Heart Collection doesn't
The chocolate maker's Exotic Truffle Heart Collection doesn't disappoint: Ingredients like Kalocsa Hungarian paprika, wasabi, Chinese star anise, horseradish and Tuscan olive oil can be found in its chocolates. ($48/box of 16; 132 Spring St., 212-625-2929, vosgeschocolate.com) (Credit: Vosges Haut-Chocolat)

William Greenberg Desserts

Upper East Side institution William Greenberg Desserts is
Upper East Side institution William Greenberg Desserts is well known for its black-and-white cookies, which will get a Valentine's Day makeover as pink-and-white cookies for the holiday. They'll be $45 per dozen and $1.50 for individual mini cookies. The shop also will offer Valentine's-themed petit fours, Linzer tarts and heart-shaped shortbread cookies. (1100 Madison Ave., Manhattan, wmgreenbergdesserts.com) (Credit: William Greenberg Desserts)

L.A. Burdick

Forget the drugstore Whitman's Sampler boxes and head
Forget the drugstore Whitman's Sampler boxes and head to L.A. Burdick for a fancier version of the Valentine's Day classic -- inside you'll find about 38 chocolate bonbons, including three heart mendiants and three adorable chocolate mice, for $52. Boxes start shipping out Jan. 29. (156 Prince St., Manhattan, burdickchocolate.com) (Credit: L.A. Burdick )

Padoca Bakery

Head to Padoca for some decadent heart-shaped red
Head to Padoca for some decadent heart-shaped red velvet brownies, available as of Feb. 1 for $4.25 a piece. (359 E. 68th St., padocabakery.com) (Credit: Padoca Bakery)

Black Tap

Cupcake meets shake this Valentine's Day at Black
Cupcake meets shake this Valentine's Day at Black Tap, with the Red Velvet Cake Shake, made in collaboration with Magnolia Bakery ($19). The red velvet cake batter shake has a vanilla-frosted rim with sprinkle hearts and is topped with a slice of red velvet cake from Magnolia, garnished with whipped cream and chocolate drizzle. (529 Broome St., Manhattan, blacktapnyc.com) (Credit: Black Tap)