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Cheeseburger chic: Big Mac online boutique debuts in Sweden

Swedish cheeseburger fans can now cozy up in Underställ, that is, long underwear.

McDonald's Sweden debuted an online boutique, Big Mac Shop, on Tuesday featuring Big Mac printed garments in everything from a rain jacket to bed sheets.

We have so many questions. Will Swedish McDonald's fans actually wear this fast food garb? Why Sweden? Why Tuesday? Where are the McNuggets leg warmers?

While we may not have immediate answers to this Big Mac mystery, we're happy to speculate while looking at the collection.

Big Mac Underställ

Two of three Big Mac Underställ wearers look
Photo Credit: McDonald's

Two of three Big Mac Underställ wearers look extremely uncomfortable in their cheese burger printed long underwear. "Finally you can stretch, run and sweat along with the hamburger hamburgers. Please enjoy, order your limited edition underwear now," says the site's description in Swedish (as translated by Google). Mmm sweaty hamburger hamburgers.

Big Mac Sängkläder

Dream sweet Big Mac dreams with this nightmarish
Photo Credit: McDonald's

Dream sweet Big Mac dreams with this nightmarish Big Mac bedding. Made from 100% bomull aka cotton, we're curious if these sheets get cozier with ketchup.

Big Mac Fondtapet

Photo Credit: McDonalds

"Now you can finally enjoy a wall!" a possibly accurate translation of the Swedish description says. Because what wall could possibly be enjoyed without food-printed wallpaper?

Big Mac Regnjacka

Hopefully in time for spring showers in Sweden,
Photo Credit: McDonald's

Hopefully in time for spring showers in Sweden, this Big Mac rain jacket will debut soon. "Soon you can even enjoy the Big Mac in the pouring rain. Lovely times lie ahead!" promises Swedish McDonald's. We're pretty sure we've seen plenty a New Yorker enjoying fast food in the rain, sans branded raincoat.

Big Mac Gummistövlar

Okay, let's not ignore the fact that rubber
Photo Credit: McDonald's

Okay, let's not ignore the fact that rubber boots are called Gummistövlar, yes Gummistövlar, in Swedish. That's enough to make us actually want a pair of Gummistövlar. "Soon, the hamburger will keep your feet warm and cozy even during the wettest of days." Rainy New York days would be perfect to stick our feet in warm hamburgers. Or Gummistövlar.

Big Mac Hundkläder

Yes, Big Mac dog clothes! This Frenchie looks
Photo Credit: McDonald's

Yes, Big Mac dog clothes! This Frenchie looks ready for some French fries in his 100% polyester printed coat. "Why should only you get to enjoy the Big Mac? Soon it can also enclose your dog, that way you can walk around with Big Mac every morning, noon and night." This dog is never escaping this jacket, apparently.

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