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Derek Lam 10 Crosby to open shop in SoHo

Fashion designer Derek Lam attends the Derek Lam

Fashion designer Derek Lam attends the Derek Lam & Jamie Wolf Black And White Jewelry Launch on April 16, 2014 in New York City. ( Photo Credit: Getty Images / Cindy Ord

Designer Derek Lam is bringing his signature cool to SoHo this fall.

The fashion fave's diffusion line Derek Lam 10 Crosby is opening a store at 115 Mercer St., the designer announced on Thursday. The opening is scheduled for October.

This is 10 Crosby's first stand-alone boutique.

Lam's main collection, meanwhile, is housed at the flagship on Madison Avenue.

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