Lifestyle Derek Lam 10 Crosby to open shop in SoHo Fashion designer Derek Lam attends the Derek Lam & Jamie Wolf Black And White Jewelry Launch on April 16, 2014 in New York City. ( Photo Credit: Getty Images / Cindy Ord By JULIE GORDON firstname.lastname@example.org @jbgordon May 1, 2014 4:24 PM Print Share fbShare Tweet Email Designer Derek Lam is bringing his signature cool to SoHo this fall. The fashion fave's diffusion line Derek Lam 10 Crosby is opening a store at 115 Mercer St., the designer announced on Thursday. The opening is scheduled for October. This is 10 Crosby's first stand-alone boutique. Lam's main collection, meanwhile, is housed at the flagship on Madison Avenue. By JULIE GORDON email@example.com @jbgordon Julie Gordon is the entertainment and style editor at amNewYork, specializing in all things pop culture, celebrity news and fashion. Her work has also appeared in publications including BusinessWeek, Newsday and USA Today. She is a proud alum of The George Washington University. Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.