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Primark opens second NYC location in Brooklyn

The affordable Irish fashion brand has finally opened its doors at Kings Plaza.

Primark's newest location in Brooklyn officially opened on

Primark's newest location in Brooklyn officially opened on Saturday. Photo Credit: Ivan Pereira

Get your granny cart ready — Primark Brooklyn is here.

The popular Irish budget-fashion brand Primark opened its second New York City location in Brooklyn on Saturday.

The new 57,900-square-foot store at 5100 Kings Plaza, which has 56 fitting rooms, 42 registers and Primark's affordable and eclectic merchandise ($9 for a sweatshirt, $19 jeans, sunglasses for $3.50), opened its doors at 11 a.m. Saturday and was busy all weekend long.

Valentine Cabrerera, 35, of Midwood, was shopping for some shorts and T-shirts for himself and his family on Sunday and said he was pleased with how affordable the merchandise is.

"The prices look good," he said. "I like the look of the store. It's very attractive. Before it used to be a Sears and it was nice but it wasn't as attractive as this."

Winsome Foster, 63, of East Flatbush, went shopping at Primark on both Saturday and Sunday. With a cart full of shoes and sandals, she told amNewYork that she was planning on sending some things to her family in Jamaica.

“We had a real good deal yesterday and the prices are great," she said. "You don’t see $3 for clothes at many places.”

Primark first unveiled its plans to open the highly anticipated shop in the Marine Park/Mill Basin section of Brooklyn last July and announced a May 16 opening in April. The opening date was pushed back to July 7 after experiencing difficulties at Kings Plaza, where the shop is located, according to the Bklyner. The Staten Island Mall is home to its original New York City outlet.

In June, the brand revealed photos of a fashion shoot it did on the Coney Island boardwalk.

Primark faced criticism in 2013 when a factory in Bangladesh collapsed, killing more than 1,000 people. Primark, among other retailers, had previously sourced its clothing there, according to The Guardian. Since then, it has rebranded itself as an ethical company with an entire webpage devoted to explaining its manufacturing process.

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