Beloved midtown rooftop bar Magic Hour at Moxy Times Square unveiled this week its immersive summer pop-up experience “Full Bloom,” which will be enjoying a VIP launch event Thursday evening at 6 p.m.
“Full Bloom” brings the rooftop venue alive with a larger-than-life display of blossoms starring a 12-foot-tall floral bouquet custom-designed by Geo Events. The pop-up, which will run through September, includes a reimagined summer menu and striking decor for guests.

“We’re always looking for ways to push creative boundaries,” said Giovanni Casas, owner of Geo Events, in a news release. “For Magic Hour, we wanted to design something truly unforgettable that people would instantly connect with—something as jaw-dropping in real life as it is on camera.”
Magic Hour’s summer menu includes a “bouquet of spritzes” including specialty cocktails “Lavender Haze,” “Golden Hour,” and “Soft Launch.” New all-day featured offerings include Wagyu Pigs in a Blanket, Shrimp Ceviche, Lobster Rolls. The experience will run during Magic Hour’s regular hours throughout the summer and offers both indoor and outdoor seating.
For lovers of happy hour, weekend brunches, and live music hoping to get high above summer in the city, this summer’s Magic Hour design offers an unforgettable floral experience.
Magic Hour at Moxy Times Square is located on the 18th floor of 485 7th Ave. For more information, visit www.moxytimesquare.com/