The Big Apple is setting up shop in Singapore to bring more Asian visitors to the city.
NYC & Company, the city’s tourism wing, will announce Tuesday morning the launch of its satellite office in the Southeast Asian nation during the ITB Asia trade show. It will be NYC & Company’s 17th satellite office.
Fred Dixon, NYC & Company’s CEO, said more than 227,000 tourists from countries such as Singapore, Vietnam, the Philippines, Indonesia, Malaysia and Thailand came to New York last year and the office would help to increase that number.
"Through the expansion of our promotional efforts in this region, we look forward to inviting even more travelers to discover the unique beauty and magnetism of the five boroughs," he said in a statement.
The office will be coordinated by a Singapore marketing firm, Xzodus Pte Ltd., and will use NYC & Company’s "2019: A Monumental Year" marketing campaign to highlight some of the new attractions and events coming to the city next year. Some of the marketing points include the opening of the Statue of Liberty Museum, WorldPride celebrations in June and the reopening of the South Street Seaport’s shopping area.
NYC & Company also noted that the just instituted nonstop flight between Newark Airport and Singapore — at over 18 hours the longest commercial flight time in the world — makes travel to the two regions a little easier.
Last year the city saw 13.1 million international visitors, up 400,000 over 2016. New York is currently tracking toward 13.5 million international tourists by the end of this year, according to a spokesman for NYC & Company.