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Eat and Drink

Behind the scenes at Good Eggs, the locavore's alternative to Fresh Direct

Good Eggs is a home delivery food service that gives customers the ability to order food from more than 175 local producers and farmers: like Fresh Direct, but for customers that want to support local food systems. It was founded in San Francisco and arrived in Brooklyn last year.

The Good Eggs center of operations in Brooklyn is 630 Flushing Ave., aka the old Pfizer building. The factory that once made drugs is now home to artisanal food producers and revolutionary food companies.

While exactly how many orders Good Eggs fills per day is not information Erin Zimmer, Good Eggs community engagement and partnerships manager, could share, demand is high and they have more than 40 employees, she said.

In fact, Good Eggs has grown so much that they are moving out of Pfizer and into their own warehouse space in Bushwick that's nearly five times larger than where they currently are. The move is slated for next month.

What will they do with all the additional space? Expand, of course.

According to Josh Morgenthau, whose title is City Lead, the plan is to expand to "other boroughs" (he wouldn't be more specific) with a target date of next spring.

Good Eggs has seemingly tapped into a growing market: busy New Yorkers who want the ease of home delivery but also have the desire to support local farms and small producers. Timing is, as they say, everything.

Before the company expands and moves to Bushwick, here's a peek inside the old Pfizer building, which has transformed from a sterile pharmaceutical plant to a hub for Brooklyn's creative up-and-comers.

The exterior of 630 Flushing Avenue

The former Pfizer building runs the entire length
Photo Credit: GEORGIA KRAL

The former Pfizer building runs the entire length of Flushing Avenue, from Tompkins Street to Marcy Avenue, at the border of Bed-Stuy and Williamsburg.

Carved and never to be forgotten

When the 660,000-square-foot Pfizer plant closed in 2008,
Photo Credit: GEORGIA KRAL

When the 660,000-square-foot Pfizer plant closed in 2008, many local jobs were lost.

Entering Pfizer

The history of the building is apparent when
Photo Credit: GEORGIA KRAL

The history of the building is apparent when you first enter. The hallway leading to the elevators is lined in photographs of life in the pharmaceutical plant.

Hallways...

The inside of the Pfizer Building can feel
Photo Credit: GEORGIA KRAL

The inside of the Pfizer Building can feel a little "The Shining"-esque.

One remembrance

A pink and cheerful research room.
Photo Credit: GEORGIA KRAL

A pink and cheerful research room.

This was indeed once a drug manufacturing center...

While the insides of the food production facilities
Photo Credit: GEORGIA KRAL

While the insides of the food production facilities upstairs are very Brooklyn circa 2014, some spaces in the building, like this one on the first floor, evoke a very hospital-like vibe.

Brooklyn (Where it all began)

Brooklyn is once again known as a place
Photo Credit: GEORGIA KRAL

Brooklyn is once again known as a place for innovation.

In with the new

A little bit of Brooklyn found its way
Photo Credit: GEORGIA KRAL

A little bit of Brooklyn found its way onto the inside walls of the building.

Good Eggs is on the 4th floor

Good Eggs moved into the building in 2013
Photo Credit: GEORGIA KRAL

Good Eggs moved into the building in 2013 and employs about 40 people.

The Command Center

Located in the center of the Good Eggs
Photo Credit: GEORGIA KRAL

Located in the center of the Good Eggs office is a computer hub that tracks all the daily deliveries and pick-ups.

Chard for days

Chard is currently available from four different local
Photo Credit: GEORGIA KRAL

Chard is currently available from four different local farms.

Everything in its place

The packing of deliveries is streamlined, and extremely
Photo Credit: GEORGIA KRAL

The packing of deliveries is streamlined, and extremely precise. Here, dry good items are in bins sorted by customer. It's "organized chaos," says Erin Zimmer, Good Eggs community engagement and partnerships manager in Brooklyn.

Items waiting to be packed

The operation is on a tight time-frame. Items
Photo Credit: GEORGIA KRAL

The operation is on a tight time-frame. Items need to be in bins by a certain time and packed by a certain time each day, says Zimmer.

Recycle Wolf

At Good Eggs, recycling is taken very seriously.
Photo Credit: GEORGIA KRAL

At Good Eggs, recycling is taken very seriously. The Pfizer building, managed by Acumen Capital Partners, does not offer the level of recycling and composting services Good Eggs requires, so they just recycle it themselves. Zimmer says they separate it and give it to Sure We Can to recycle it. And the compost? They drive it up to Fishkill Farms, which is a Good Eggs producer, every week.

Lunchtime

Every day, the team sits down together for
Photo Credit: GEORGIA KRAL

Every day, the team sits down together for lunch that's made in the kitchen by the on-staff chef with the products stocked in the Good Eggs "marketplace."

Healthy food for all

Chef Audrey Snyder prepares lunch for the staff
Photo Credit: GEORGIA KRAL

Chef Audrey Snyder prepares lunch for the staff four days a week. When we visited she made roast lamb with honey and rosemary and a plethora of vegetable and grain side dishes. She explained how end of summer lamb is different from spring lamb: Lambs grazed on pasture eat grass all summer long so their meat is more flavorful and rich. Spring lambs have consumed mostly milk, resulting in more delicate and sweet meat.

Delivery bike

Yes, this bicycle delivers groceries. If you live
Photo Credit: GEORGIA KRAL

Yes, this bicycle delivers groceries. If you live in Northern Greenpoint, the transit mode on which your groceries are brought to you may be man-powered.

All work and no play...

Like we said, it's a little
Photo Credit: GEORGIA KRAL

Like we said, it's a little "Shining"-esque in the corridors of the Pfizer Building. Luckily, there's foosball and ping pong to lighten things up.

People's Pops are also in the Pfizer Building

People's Pops, natural ice pops made with local
Photo Credit: GEORGIA KRAL

People's Pops, natural ice pops made with local and fresh fruits and herbs are also made in the Pfizer building.

So is Mexicue

Mexicue, the popular restaurant that started out
Photo Credit: GEORGIA KRAL

Mexicue, the popular restaurant that started out with food trucks, has a kitchen operation in the Pfizer building.

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