New York City’s Milk Bar has teamed up with Janie and Jack to create a clothing line for kids that embraces color and creativity.
The 25-piece collection highlights garments that incorporate elements of Milk Bar’s iconic treats.
“As a mom, I’m always looking for ways to bring more creativity and joy into family life. When Janie and Jack reached out, it felt like a natural fit because we both love to create bright, playful moments,” said Christina Tosi, Milk Bar founder and award-winning baker. “We wanted to create something special that captures the spirit of summer- freedom! Fun! baking! Exploring! Time together! This collection is a wearable manifestation of all of these best parts of the warm, summer months!”
“We believe childhood should be sweet—and this Milk Bar collection brings that to life in the most joyful way,” said Parnell Eagle, President of Janie and Jack. “Collaborating with Christina, a mom and a creative force, made this feel personal, playful and full of heart.”
According to Tosi, the collaboration takes elements from both Milk Bar and Janie and Jack to create the ultimate kid-friendly clothing line, both in timelessness and whimsy.
“We had a blast trading ideas to find the perfect balance of Janie and Jack’s timeless style and Milk Bar’s whimsical, approachable vibe,” said Tosi. “As a mom, I wanted pieces that are both cute and practical—think durable denim, playful hand-drawn prints inspired by Milk Bar treats, and matching aprons that celebrate family baking rituals. Every detail was designed to make summer days with your kids a little sweeter and more memorable.”
The limited-edition collection includes pieces with hand-drawn illustrations, bright colors and stripes that reflect Milk Bar’s branding, and denim pieces, available up to size 12. Adults can get in the fun too with a matching apron.
“Milk Bar is all about leaning into fun, leveraging imagination, finding, creating joyful experiences just because—basically how kids explore the world on the regular! You see it, feel it, taste it in our colorful, playful, unexpected classic takes on dessert which inspired this really fun collection of lively and inviting clothes,” said Tosi. “The collection reflects that same sense of wonder and encourages kids to express their personalities, whether they’re baking with family or enjoying summer adventures.”
The Milk Bar x Janie and Jack collaboration is now available online at janieandjack.com and in stores nationwide on June 16. As a part of the collaboration, Janie and Jack will be joining Milk Bar in supporting Cookies for Kids’ Cancer, a nonprofit funding pediatric cancer research. Customers are able to donate at checkout in any Janie and Jack store. Janie and Jack will be matching donations up to $10,000.
