TODAY'S PAPER

Kellogg's NYC Café offers new cereal 'creations,' hammocks in new Union Square space

Kellogg's NYC Café, previously a pop-up in Times Square, returns to Manhattan in a permanent location in Union Square.

The Kellogg's NYC Café might have a new space, but it's bringing back some old cereal bowls, including Life in Color, a mix of Froot Loops, passion fruit-lime jam and mini marshmallows.

The new Kellogg's NYC Café is located at 31 E.17th St.

The café has a DIY cereal bar, where you start by choosing the cereal base for your bowl.

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The cereal bar will offer more than 30 different ingredients as toppings, including candied orange peel, matcha powder and date molasses tahini.

Designer and TV personality Lauren Conrad, a partner with Kellogg's in the café's opening, created a few of the speciality cereal bowls.

The Apple Pie bowl comes with cinnamon-roasted apples, salted caramel, sea salt, brown sugar, cinnamon and Pop Tart-crumble.

The café is also offering an off-menu creation called Make Me Blush, which features Rice Krispies, strawberries and gummy bears.

The café's specialty drinks include a Froot Loops white hot chocolate.

The open-plan seating area at the café resembles a living room.