BY BETH DEDMAN
Tropical Smoothie Café has pledged to donate 100,000 smoothies to healthcare workers and first responders who are working on the front lines nationwide amid the COVID-19 pandemic.
Tropical Smoothie Café has already delivered nearly 20,000 smoothies across 20 states this week as part of its #InItTogether social media campaign.
“In cafes across the country, the Tropical Smoothie Cafe family is working tirelessly to support our local communities, which are currently facing unprecedented hardship,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “Our safety is dependent upon the selfless, hard work of our local healthcare workers and first responders and we want to help them in any way we can. The 100K smoothie giveaway is a simple, but impactful example of one way we can show our gratitude and bring a smile to their face – one sip at a time.”
To reach the goal of 100,000 smoothies, each of their 830 locations have been challenged to donate at least 100 smoothies, Watson said. Several franchisees immediately donated more than 600 smoothies each.
“As a small business owner, I was grateful for the opportunity to show our local first responders and healthcare workers who go above and beyond for us every day,” said Nick Crouch, a multi-unit franchisee with Tropical Smoothie Café and the CEO of DYNE Hospitality Group. “Even if it is just in a small way, we want them to know we appreciate their hard work that we’re all in this together!”
More information about the #InItTogether campaign is available on Tropical Smoothie Café social media pages and their website.