The Nutella bar at Eataly opened on Monday at 5 p.m. with a line around the block. The people were there for free Nutella treats, as advertised, and if you missed it, the bar is open everyday from 10 a.m. - 11 p.m. (Breakfast, lunch and dinner.)

The Nutella bar is located next to the 23rd Street entrance to Eataly, between Fifth and Sixth avenues.

Menu items include:

  • Pane con Nutella, $2.80 (rustic bread with nutella)
  • Brioche con Nutella, $3.80
  • Saccottino con Nutella, $3.80 (square pastry, made with layered croissant dough, filled with Nutella)
  • Muffin con Nutella, $4.80
  • Crostatina con Nutella, $4.80 (mini tart filled with Nutella)
  • Bacio di dama con Nutella, $4.80 ("Lady's Kiss" hazelnut cookies sandwiched together with Nutella)
  • Crepe con Nutella, $5.80 (cooked to order)