Talk about inspired marketing!
Tituss Burgess, who plays Titus Andromedon on Netflix show “The Unbreakable Kimmy Schmidt,” has taken his character’s love of Pinot Noir to the next level with a new brand wine.
The “Peeno Noir” news was announced Thursday on Burgess’ Instagram.
“I’m a little shy at first… but I open up into an approachable, vibrant, sophisticated, lovable bottle of Pinot Noir,” Burgess wrote.
Pinot by Tituss is available for pre-order now, and is produced in Santa Barbara County, California. A bottle of the 2014 Pinot Noir costs $24.99, and orders will start shipping on March 14.
Season 2 of “Kimmy Schmidt” hits Netflix on April 15.