‘Immersive Van Gogh’ exhibition announces run in New York City this summer

Immersive Van Gogh in Chicago
Photo: Michael Brosilow

Immersive Van Gogh will continue its blockbuster exhibition in New York City, Lighthouse Immersive and Maestro Immersive announced on Feb. 23. 

The acclaimed worldwide, digital art display showcases Vincent Van Gogh’s masterpieces and the exhibition will open its New York experience at a to-be-determined location on June 10, 2021.

The exhibition featuring state-of-the-art technology, theatrical storytelling and world-class animation, was created by world-renowned digital art master from Italy, Massimiliano Siccardi, a pioneer of immersive art installations in Europe. 

Immersive Van Gogh invites guests to “step inside” the works of post-Impressionist artist Van Gogh like never before, with the help of 60,600 frames of video, 90 million pixels and over 500 thousand cubic feet of projections.

Van Gogh’s works featured in the installation include Mangeurs de Pommes de Terre (The Potato Eaters, 1885), Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888) and La Chambre à coucher (The Bedroom, 1889). The paintings will be accompanied by original music by Italian composer Luca Longobardi as directed by Vittorio Guidotti.

The exhibit’s designer Siccardi said, “Despite being unknown throughout his life, Van Gogh’s artwork has created a lasting impact through its emotional richness and simple beauty.” He continued, “Both myself and Luca Longobardi are very excited to visit New York and once again bring Van Gogh’s legacy to life in a way that embraces this city’s one-of-a-kind energy.”

As far as modern art goes, there could not be a more perfect artist to immerse oneself in. Known for his vivid colors and wildly expressive brushstrokes, so much so that even when static in a gallery, Van Gogh’s works feel “alive,” and so to have this amplified by such as installation promises to be a truly stunning sensory experience, and a rare one at that. The nature of his Van Gogh’s work is also often postulated as influenced by his reported psychotic episodes and possible, lifelong struggle with manic depression. Siccardi could not have picked a more scintillating and layered subject for this experience.

Immersive Van Gogh sold out during both its Toronto and Chicago runs. The blockbuster installation’s next stop is San Francisco in March; tickets are sold out for the display’s first month in San Francisco. In May, Immersive Van Gogh will hit Los Angeles where over 80 thousand admission tickets were sold during the first week of sales. 

Ticket prices for Immersive Van Gogh in New York will start at $39.99 and will be available to the public for purchase starting Friday, Feb. 25 at 10 a.m. (EST). The exhibit is an hour-long, timed-entry, walk-through experience that prioritizes COVID-19 safety measures. The exhibition will limit capacity as per New York City standards and will feature touchless ticket-taking, temperature checks, hand sanitizer stations and social distance markers. Guests are required to wear a face covering throughout the entirety of their visit. 

Visit vangoghnyc.com for more information on Immersive Van Gogh’s highly anticipated, upcoming New York run and grab your tickets in advance, starting this Friday.


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