News Starbucks ends 'Race Together' campaign Starbucks is getting tropical with their new coconut milk substitute. Photo Credit: Starbucks By ALISON FOX firstname.lastname@example.org @AlisonFox Updated March 22, 2015 8:49 PM Print Share fbShare Tweet Email Starbucks is ending its "Race Together" campaign, in which baristas were encouraged to write on the iconic white cups to "broaden the dialogue" about race, the company's CEO wrote in a letter Sunday. The campaign, which started a week ago and incorporated writing or stickers, drew significant criticism on social media. "This phase of the effort -- writing 'Race Together' (or placing stickers) on cups, which was always just the catalyst for a much broader and longer term conversation -- will be completed as originally planned today, March 22," CEO Howard Schultz wrote on the coffee company's website. "But this initiative is far from over." Schultz said he never expected "universal praise" for the idea. He said there were more activities planned in the near future, including special sections coproduced with USA Today. "An issue as tough as racial and ethnic inequality requires risk-taking and tough-minded action," Schultz wrote. "And let me reassure you that our conviction and commitment to the notion of equality and opportunity for all has never been stronger." By ALISON FOX email@example.com @AlisonFox Alison covers law enforcement and breaking news. She previously worked at The Wall Street Journal, and has a master’s degree from Northwestern University and bachelor’s from the University of Wisconsin at Madison. Share on Facebook Share on Twitter Comments We're revamping our Comments section. Learn more and share your input.