The Downtown Alliance’s ‘Get Social’ program will transform business owners into social media experts

downtown alliance lead

Want to up your social media game? We’ve got the program for you. The Alliance for Downtown New York, the nonprofit managing Lower Manhattan’s business improvement district, has opened applications for Get Social, a free program to teach local businesses how to best use social media to enhance their business.

We’ll pair 10 businesses with social media consultants who’ll use their skills and strategic insight to teach owners how to build an audience on a variety of platforms, including Facebook, Twitter, Instagram and TikTok.

Depending on need, the consultants can also work with you to explore tertiary channels geared for local business, like Google My Business, Yelp and Tripadvisor. The Alliance will also provide each participating business with a $1,500 grant to spend on advertising and content creation.

Eligible participants must meet the following criteria:
• Be open at the time of application
• Be an independent business with no more than five locations in New York City
• Not be a national chain or franchise
• Be located in the Lower Manhattan Business Improvement District

We’ll be selecting businesses based on their applications. Chosen businesses will be notified around the end of April. This program is part of a continuing effort by the Alliance to help Lower Manhattan’s business community recover from the COVID-19 crisis.

To apply, visit downtownny.com/getsocial