Mattel is celebrating Barbie’s 60th anniversary with a one-day pop-up ‘experience’

For Barbie's 60th anniversary, Mattel is opening a pop-up "experience" that will showcase the doll's past, present and future, on March 9. Photo Credit: iStock

Barbie has had 180 jobs and you’ll see a lot of them at the pop-up.

For Barbie's 60th anniversary, Mattel is opening a pop-up "experience" that will showcase the doll's past, present and future, on March 9.
For Barbie’s 60th anniversary, Mattel is opening a pop-up "experience" that will showcase the doll’s past, present and future, on March 9. Photo Credit: Carousel Collective NYC / Ian Hanson

Barbie’s 60 years as a supermodel, teacher, doctor, pop star, astronaut and literally 175 other roles are being showcased for one day only as a pop-up experience in March.

On March 9, the pop-up, which is a tribute and an art installation in one, will take guests through Barbie’s past, present and future with "powerful messages" and "fun photo opportunities," according to its event page.

The exhibit at 505 Broadway will be open from 10 a.m. to 7 p.m. and is free to enter, although by registering online, you get priority entry.

Since her debut in 1959 as a glamorous figure in a bathing suit and heels, Barbie has been a registered nurse (1961), baby doctor (1995), pilot (1999), director (2015), game developer (2016) and even president (2016), among many other job titles.

In recent years, Mattel has come under fire for not representing a diversity of body shapes, but in 2016, the company introduced new body types: curvy, petite and tall.

All of that and what the company envisions for her future will be on view at the exhibit.

Shaye Weaver