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Hudson Yards' 'Snark Park' to promote design concepts with immersive installations

Snarkitecture's permanent space in Hudson Yards will feature a tri-annual exhibition schedule.

Snark Park, a permanent exhibition space at Hudson

Snark Park, a permanent exhibition space at Hudson Yards, opens in March 2019. Photo Credit: Snarkitecture

Welcome to Snark Park, where you'll question everything.

Hudson Yards, the massive commercial and residential development on Manhattan’s far West Side, is aiming to be the next big culture hub with Snark Park — a permanent exhibition space that opens in March along with more than 100 shops and restaurants.

The space by New York-based design studio Snarkitecture will feature immersive installations with brand collaborations, including cereal bar brand KITH Treats, as well as food, drink and retail.

Hudson Yards is calling Snark Park a "public outpost [that] aims to make design accessible to an expansive audience" and says it will offer a tri-annual exhibition schedule with "unique, playful design environments" with "unconventional materials and concepts of reduction and monochrome," according to a news release.

"Everyday objects and familiar settings will be reimagined, creating unexpected and memorable moments that challenge the mind to reassess visual cues and investigate the commonplace with a fresh curiosity," the release states.

Snarkitecture, which takes its name from the Lewis Carroll poem, "The Hunting of the Snark," reinterprets everyday materials for imaginative pieces that have been shown at the National Building Museum in D.C., Design Miami/ and the New Museum, among other locales.

"Our aim has always been to create architecture that performs unexpectedly, to explore the edges of art and architecture," Snarkitecture partner Daniel Arsham said in a statement. "With Snark Park, we hope to encourage visitors to reconsider their built environment with childlike wonder."

Snark Park has an Instagram account, @snarkpark, that teases some elements that will be displayed there — videos show people dressed in white while marveling at the white space around them as white paint drips down their hands.

The space opens on March 15, along with more than 100 shops and restaurants, including Fuku and Van Leeuwen, NYC’s Jack’s Stir Brew; California import Blue Bottle Coffee; and the Australian-style coffee shop Bluestone Lane and more.

Tickets for Snark Park go on sale on Jan. 31 at snarkpark.com.

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