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Pop-ups in New York City: The most Instagrammable shops and experiences

Whether it's a 14-room wine experience or a one-day-only shop, we've got the latest in pop-ups.

Pop-ups in New York City are everywhere, like

Pop-ups in New York City are everywhere, like the Rosé Mansion. Let us help you find them. Photo Credit: James Coletta

"Experiential" and "immersive" pop-ups give us what we want — a way to escape the daily grind and get that dope selfie.

Brands know this and have been infiltrating city spaces to bring memorable settings like Candytopia's Willy Wonka-esque maze, the Rosé Mansion's boozy ball pit and Dream Machine's candy cotton laundromat.

Some exist to provide a novel experience for a price.

"Between Sunday brunch and Sunday 'Game of Thrones,' there's really not a lot to do as adults," Paige Solomon, co-founder of Dream Machine, told us last year. "It's easier for children. In New York, there are so many options. We have Smorgasburg and museums, but I think people want to be part of something new."

Others are meant to create a personal connection for you and the product they're hawking.

"There's been an ongoing trend for decades now, where people are ceasing expenditures from material goods and moving to experiences," Tom Meyvis, a professor of marketing at NYU Stern, said. "These pop-ups give you social currency ... they have to be novel and new and it's important that people want to talk, tweet or post about it. It's guerrilla marketing."

Whatever the reason, New York City is rife with pop-up experiences and shops for you to explore. Here are some going on right now.


The Pink Bazaar
23 Warren St., June 15-16

A wildflower-themed shopping space is springing up with clothing and jewelry from Harlee Kaur and The Pink Bazaar, skin care, works by South Asian artists, an Instagram wall and a Bollywood/R&B performance. Open from 11 a.m. to 6 p.m.

132 Bedford Ave., through June 24

A group of Cuban designers and artists is showcasing apparel and tote bags for the first time outside of Old Havana. You can also bring your own T-shirt or item of choice to get them printed on or customized by the team. Hours: noon to 8 p.m. weekdays, 10 a.m. to 8 p.m. Saturdays and 10 a.m. to 6 p.m. Sundays.

O.N.S. Clothing
2 Rivington St., through July 28

Minimalist and green clothing retailer O.N.S. is launching a pop-up shop this summer that will have activations on the weekends including CBD Experiential Wellness Shop, Come Back Daily, and Hand Dyed Indigo Shibori Artist Teresa Misagal of Dailola. The shop is open 11 a.m.. to 7 p.m. Mondays through Saturdays and from noon to 6 p.m. Sundays.

Brand Assembly at Showfields
11 Bond St., through the end of September

A curated market of 11 brands, from ready-to-wear clothing to home decor to shoes and slippers, are at Showfields for a limited time. See merch from the following designers from noon to 8 p.m. Mondays, 11 a.m. to 8 p.m. Tuesdays through Saturdays and from 11 a.m. to 7 p.m. on Sundays: Also Freedom, All Things Fabulous, Boy Smells, Certain Standard, Anecdote Candles, Leg Specs, The Book Club, Ariana Bohling, Mignonne Gavigan, Teressa Foglia and Press Pause Project.


Ocean Cube
60 Grand St., through Aug. 18

Dive under the sea in this pop-up full of immersive rooms that include a coral reef, shopping malls of pearls and bubbles, and bioluminescent plant and animal life. The experience is meant to raise concerns about our impact on the environment. Open 10 a.m. to 8 p.m. daily; tickets are $14.

Smirnoff House of Pride
312 Canal St., June 28

The House of Pride is set up with six Instagrammable rooms that celebrate the history of the LGBTQ community. It runs from 5:30 to 10 p.m.

The Femme! Experience
Pearl Studios and Lucid House, June 20 & 30

This workout pop-up by Bernadette Pleasant is a fusion movement class set to live African drums that is promised to be an "emotional tour of joy, rage, lust, grief, confidence and flirtation," and meant to be a cathartic and calming session. Pleasant will be holding two separate classes on June 20 from 6:30 to 8 p.m. and 30 from 3 to 4:30 p.m. Admission is $55.

The Elepop for conservation
321 Canal St., through July 25

This Instagrammable pop-up, with nine art installations, including a life-size, plush elephant foot and a large birdcage-like room with confetti, doubles as a learning experience. The space educates guests about elephants' risk of extinction and how they can become ambassadors for elephant protection. Tickets are $25 and free for those younger than 5. Ten percent of ticket sales go to World Animal Protection, according to the pop-up. 

The Forgotten East
310 Canal St., through July 28

Go on a small adventure on Canal Street that will "take" you to the ancient East to find mystery and treasures in the Mogao Caves, the endless desert, a market and more while learning about Eastern countries. Inspired by the Silk Road, the artists who designed the rooms used silk as their key element. Tickets are $15-$20. 

Pop-up Planetarium
Crossing Art Gallery, 559 W. 23rd St., May 27 through July

This 1,700-square-foot exhibit includes five immersive digital spaces to teach you about space in a "visually arresting" way that is surely Instagrammable, organizers say. 

Oct. 25

A Pokémon bar pop-up will arrive in October with an "IRL" version of the game. The space will be divided into seven regions that guests can explore for two hours of hunting, battling and catching. Whoever completes all seven regions will be the ultimate winner. Squirtle, Pikachu and Charmander burgers will also be available. 

Food & Drink

The Rosé Mansion returns
111 W. 32nd St., through September

Across 14 rooms, guests will learn about the process of winemaking and its history amid an Instagram-friendly backdrop — a vineyard, Cleopatra's palace, a glitter cannon celebration room and more. Tickets ($35-$45) include eight wine tastings, a collectible pin and a wine glass by Govino. 

Brooklyn Beer Garden at The William Vale
111 N. 12th St., Williamsburg, through summer

Take your photo in front of local art at a new outdoor mural gallery and beer garden on top of The William Vale. Open during evening hours Thursdays through Sundays, the garden will feature work from Dirt Cobain, SacSix, Isabelle Ewing, Reggie Warlock and others (available for purchase). Brooklyn Beer Garden will provide craft brews from local breweries including Five Borough Brewery, Threes Brewing, Brooklyn Brewery, Brooklyn Cider House and Red Hook Winery. Light bites will be available for purchase as well, like Korean chili dogs, loaded tots and more. 

Holy Ground at Elsewhere Rooftop
599 Johnson Ave., Bushwick, through summer

Brooklyn venue Elsewhere is turning its rooftop into a barbecue haven this summer. Holy Ground, a barbecue/steakhouse from TriBeCa, will be onsite Fridays through Sundays as DJs play sets and films are screened on the rooftop. The menu includes sandwiches and tacos, vegan sides, ice cream sandwiches and blond s'mores.


Italian pop-up with art and caffeine
198 Allen St., through June 29

With more than 16 rotating coffee roasters at the Faema pop-up coffee shop, you can discover the beans of your dreams, from espresso to flash brew. There is a full calendar of events, from classes to panel discussions to presentations and more. The shop is open daily between 10 a.m. and 4 p.m.

Back to School Shopping
601 W. 26th St., June 6-30

Artist WhIsBe is popping up with an exhibition the day before National Gun Violence Awareness Day (June 7) that will present viewers with jarring commentary on mass school shootings. The pop-up will feature a full shipping experience with functional arcade games, clothing racks with bulletproof vests, safety defense lunchboxes, gun control artwork and a video about how to take a stand about gun violence. It's open 11 a.m. to 5 p.m. Wednesdays to Sundays and 11 a.m. to 9 p.m. on Thursdays.


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