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Playboy Club NYC returning with bunnies

The iconic club is set to return to midtown Manhattan in a 14,000-square-foot space.

The Playboy Club, which shut down in New

The Playboy Club, which shut down in New York City decades ago, is set to return to Manhattan later this year. Photo Credit: Getty Images / Chelsea Lauren

Hugh Hefner's Playboy Club, bunnies and all, is returning in September with the promise that it'll be a modern take on the Playboy Mansion.

The onetime iconic club is making a return to Manhattan after more than 30 years, not too far from its original 59th Street address, where the club lived from 1962 to 1986.

The lounge with four rooms and numerous bars (designed by Cenk Fikri) will be in a 14,000-square-foot ground floor space at 510 W. 42nd St., adjacent to the Cachet Boutique New York hotel.

Each room will be its own environment with a specific ambience while still calling back to the "luxurious, seductive and playful" spirit of the original Playboy Mansion, according to Playboy Enterprises.

The servers will wear the classic Playboy bunny outfits (ears, cotton ball tail), catering to the after-work crowd, evening revelers and club members. 

Club membership options will "unlock" certain rooms. The most expensive tier is $250,000 a year, according to the club's publicist. 

The space will also host events like "A Midsummer Night’s Dream" theme party, a Playboy Haunted Mansion Halloween, a Playboy Masquerade Party and more, according to Playboy Enterprises.

Clearly aware of the times and how it might be seen in today's society, Playboy Enterprises promises that the club will be a place where women are respected.

"The brand always stood for freedom: freedom of choice, freedom of sexuality, freedom from discrimination," publicist Jocelyn Scanlon said. "In this time, the Playboy brand is priding itself as a brand holding women on a high pedestal, never objectifying them, and giving them a platform, a place to speak their minds. That’s what the brand has always defined itself around.”

Asked if they'd invite feminist Gloria Steinem, who famously went undercover as a Playboy Bunny in 1963, Scanlon said they'd be "happy to host" her.


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