CASETiFY to open its first ‘immersive’ pop-up shop in SoHo this month

Electronics accessories company CASETiFY will host an ‘immersive’ pop-up shop in SoHo this week.

CASETiFY will open its first Style Lab pop-up in SoHo this month.

The pop-up, which will be open to the public from Feb. 22-26, will be more than just a shop, according to organizers — the electronic accessories company is calling the pop-up an “immersive experience.”

Not only will cases and other add-ons be available for purchase, but there will also be a DJ, hot chocolate bar, fashion gallery and more. Fans of the brand will also have a chance to get a sneak peek at this spring’s upcoming hottest trends.

With the popularity of retro and vintage on the rise, CASETiFY will showcase its accessories for the Samsung ZFlip4 at the pop-up. The brand wants to show visitors how Samsung ZFlip4 cases and accessories can play a role in choosing one’s everyday look.

CASETiFY’s Samsung ZFlip4 accessories and matching fashion will be displayed in the fashion gallery. In partnership with up-and-coming fashion creatives — Pilar Bradley, Victoria Panzella, Kweku Andoh and more — the gallery will exclusively feature thrifted or upcycled items that can be styled with the Samsung ZFlip4 accessories. 

The gallery will also highlight the brand’s Re/CASETiFY program, which has a mission of bringing new life to used materials, by showcasing items from the environmentally friendly collection.

Since its inception, the Re/CASETiFY program has saved more than 160,000 phone cases from going to landfills and made them into something new.

The pop-up experience will be open from 11 a.m. to 7 p.m. each of the five days it is operating. It will be located at 43 Crosby St. in SoHo, New York.