Looks like Lena Dunham is adding “newsletter publisher” to her already extensive resume.
The Emmy-nominated TV producer is teaming up with fellow “Girls” producer Jenni Konner, to send out Lenny, a weekly newsletter to share relationship advice, politics and pop culture for the modern woman.
Set to launch this September, Lenny will target women ages 18-34. The letter’s mission statement reaches a diverse group of millennial women. It reads:
“Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president … AND tell you what to do if you need an abortion.”
According to BuzzFeed, Dunham and Konner are self-funding the letter with plans to receive revenue from what Konner describes as “e-commerce that collaborates with independent female artists and designers in ethical, affordable, and witty apparel and design items.” It will start with a small staff including Jessica Grose, a former editor at Slate, Konner’s ex-husband Benjamin Cooley, writer and stylist Laia Garcia and editor-at-large Doreen St. Félix.
We’ll be signing up and waiting for the “I am woman, hear me roar” email in our inbox.
