French’s is celebrating the launch of some new creamy products right here in New York City.
The famous mustard brand is officially releasing three new extra-spreadable flavors: Creamy Yellow, Sweet Applewood and Honey Chipotle. French’s also flipping the mustard bottle upside down for easier access to the condiments inside.
To celebrate this new launch, French’s is teaming up with Smorgasburg, operator of the largest open-air food markets in the US, to let mustard lovers try the Creamy Yellow Mustard Spread flavor for free. New Yorkers can head to Prospect Park on May 1 and try the new flavors at the Paper Plate booth to try out the new flavors alongside the local fare.
“We’re so excited to ‘spread’ the love of mustard across the country by partnering with Smorgasburg. The new Creamy Mustard Spreads perfectly complement any sandwich and are so versatile. Top off burgers, whisk into dressings, add to deviled eggs, or stir into potato, tuna, shrimp or egg salad.” said Jill Pratt, Chief Marketing Officer for McCormick. “They work well as condiments and ingredients.”
At the event, fans also have a chance to get a limited-edition Creamy Mustard Spread Picnic Kit with one-of-a-kind French’s items and three creamy spread flavors by scanning the QR code near the activation.
Follow @Frenchs and @Smorgasburg to see fans enjoying the latest addition to the French’s lineup. The Creamy Mustard Spreads are available in stores across the country starting at $2.99, and limited Creamy Mustard Spreads Picnic Kits are available at Frenchs.com.