New Yorkers are the key to the City’s economic recovery. That’s because international travelers won’t return to pre-pandemic levels until 2025, according to a forecast by NYC & Company, the City’s tourism agency.
To fill this void, museums, restaurants, and other cultural institutions are looking to residents of New York City and the surrounding suburbs.
Fortunately, there’s plenty of pent-up demand for entertainment and leisure activities, many of which are cheaper to explore and easier to navigate than in the past.
And that creates an opportunity for institutions to focus their efforts on locals. Plenty of families are staycationing instead of traveling internationally or across the country, and they’re doing more day trips than ever.
The one million residents of New York City who read amNY Metro every week are looking for activities to do with their families. They’re already filling seats at entertainment venues and ballparks. They’re visiting the Statue of Liberty (many for the first time), shopping along Fifth Avenue, enjoying Central Park, Bryant Park and the High Line, walking across the Brooklyn Bridge, and patronizing the Museum of Modern Art and the Museum of Natural History. And they’ve been going to restaurants — in numbers that are increasing.
If you’re looking to reach a readership with more children under 18 than any other print publication, with a large amount of disposable income, and an incalculable pent-up demand for activities and entertainment, reach out to City Tourist here.