The art of truffle hunting typically requires skills, knowledge and practice, but through April 16, Shake Shack is giving New Yorkers a chance to join the search.
In celebration of its White Truffle menu, Shake Shack launched an immersive, virtual truffle hunt where participants have chances to win prizes by scanning QR code on billboards across Manhattan, Brooklyn and Queens.
The first steps are “hunting” for one of the 500 digital White Truffle billboards scattered across the city and scanning its QR code. After a hunter scans the QR code, they will be taken to a truffle hunt website where they will “dig” for the truffle-related prizes.
Prizes include the chance to win $2,000 – the value of one pound of white truffles – and promo codes for free Shake Shack White Truffle menu items, such as the White Truffle Burger, White Truffle ‘Shroom Burger and Parmesan Fries with White Truffle Sauce.
Shake Shack encourages hunters to watch out for billboards located on tree-lined streets and not shy away from “hunting” in rainy weather. Prizes may or may not be related to the real-life ideal truffle hunting conditions.
While the hunt ends April 16, the promo codes are valid at all New York City locations – with the exceptions of airports and stadiums – through the end of the month.