Supplement company Vimergy unveiled its latest campaign, “Mouth of America,” which features an eye-catching public art installation in Brooklyn Bridge Park. The campaign aims to confront issues within the U.S. healthcare system.
According to representatives with Vimergy, the company wants to spark national dialogue by calling out how systemic incentives in the healthcare industry profit from chronic illness and overmedication.
The centerpiece of this campaign is a large-scale sculpture called “Lady Liberty’s Mouth of America.” This installation depicts the Statue of Liberty’s face seemingly swallowing an array of enormous pills scattered across the pavement.
The image uses a universal symbol of freedom and hope, Lady Liberty, to starkly illustrate the nation’s health crisis: a society allegedly drowning in overprescription, chronic disease and growing distrust in health institutions.
Phil Jacobson, chief brand officer of Vimergy, hopes the piece encourages Americans to reclaim their health through preventive wellness and self-advocacy.
“This installation challenges the narrative we’ve long been sold—that our healthcare system is built to keep us healthy,” Jacobs said in a statement. “But the truth is, the sicker we are, the more the system profits. Lady Liberty herself has become a patient, and she’s not alone. Our hope is to provoke reflection and spark a movement toward true health sovereignty.”
According to the National Library of Medicine, prescription drug use in the United States is at record-breaking numbers, reporting that 6.3 billion prescriptions—approximately 19 prescriptions for every American— were filled in 2020 alone.
“The name says it all – we can save ourselves,” Dani Frese, a Vimergy wellness consultant, said. “Americans are ready to break free from a system that treats symptoms, not people. This campaign is a rallying cry.”
Complementing the physical installation, Vimergy launched a new website, featuring a compelling short film produced in partnership with Uncommon Creative Studio. The site also includes a recent survey conducted by Talker Research, which explores consumer attitudes toward health and wellness, along with educational resources about root-cause issues and health sovereignty.
Vimergy’s mission is rooted in personal journeys of the company’s founders, who resisted chronic illness through nutrition, supplementation, and self-advocacy. Today, Vimergy offers products to over 60 countries, with a focus on purity, potency, and natural wellness solutions. Their offerings include non-GMO, gluten-free, soy-free, and paleo-friendly supplements, including innovative liquid vitamins designed for fast absorption and gut health.
The campaign’s broader message resonates with a growing movement seeking to redefine health on individual terms.
