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Arianna Huffington’s wellness venture Thrive Global pops up in SoHo

Arianna Huffington wants you to sleep your way to the top.

The provocative phrase is one of the mottos of her new venture, Thrive Global, a month-old startup focused on wellness — including sleep, as well as mindfulness, fitness, nutrition and productivity.

Earlier this month, Thrive Global opened a pop-up shop in SoHo, where you can shop its selection of goods and tech, practice meditation, get a massage and even take a nap.

Thrive Global is built on a central irony — using technology to disconnect from technology.

“Small, little changes can transform our lives and not be in a state of burnout and exhaustion,” Huffington told us on a recent visit to Thrive Global’s pop-up shop. “You can reframe that.”

The pop-up shop was designed to bring some calm this holiday season, Huffington said. It’s open at 419 Broome St. now through Jan. 15. Here’s a look around.

Thrive Global products

The shop features a range of branded gear,
Photo Credit: Meredith Deliso

The shop features a range of branded gear, from T-shirts and pillows with the words "Sleep your way to the top" and "#ThriveNow" on them to journals and water bottles. Its signature item is the phone bed, a $100 charging station constructed from solid wood that can charge up to 10 devices.

"The phone bed is my absolute favorite," Huffington said. "Turning off our devices and having them away from our bedroom to me is the first most important step we can take to sleep fully and properly."

Huffington even uses the phone bed in her office so she can have device-free meetings.

Exclusive items and more

The shop also features exclusive products, such as
Photo Credit: Meredith Deliso

The shop also features exclusive products, such as Rebecca Minkoff-designed pouches, The Goodnight Co. sleep masks and LAFCO Candles.

Bigger-ticket items available include a Peloton bike ($1,995), LifeSpan treadmill desk ($1,499) and Humanscale standing desk (from $1,849).

Healthy snacks from Kind, Aloha and House of Matcha, beauty products from Juice Beauty and Dermalogica, vibrating foam rollers from Hyperice and more are also on offer.

"We curated the best," Huffington said.

Sleep sanctuary

The seed for Thrive Global was planted nearly
Photo Credit: Thrive Global

The seed for Thrive Global was planted nearly 10 years ago, when Huffington collapsed at work from exhaustion. She prioritized her health, focusing especially on sleep, and what followed were two books -- "Thrive" and "The Sleep Revolution" -- on how people can do the same.

"The biggest problem people have is sleep -- either not prioritizing it or sleeping with their phones and not allowing themselves to have a fully recharging night's sleep," said Huffington, who personally needs 8 hours to be at "full capacity." "We're in the middle of an epidemic of sleep and burnout. We have the illusion that the less we sleep, we are more productive -- it's the opposite."

Huffington has seen a lack of sleep affect her business decisions. It can have dangerous repercussions, too; a recent study from the AAA Foundation for Traffic Safety found that those who sleep five to six hours nearly double their risk of a crash, and those who sleep four to five more than quadruple their risk.

For Huffington, getting enough sleep starts with picking a time to turn off your devices -- hence the phone bed. The store also carries products from Coco-mat, from pillows to face masks, pajamas from Pour Les Femmes and more.

Apps on apps

Visitors can explore a variety of apps related
Photo Credit: Thrive Global

Visitors can explore a variety of apps related to health and nutrition, including Doctor on Demand, Kurbo, Vida Health, Eat Right Now and Headspace, as well as financial well-being (Acorns and Seedling), and giving (Crowdrise).

In-store experiences

Beyond shopping and testing out products, visitors can
Photo Credit: Thrive Global

Beyond shopping and testing out products, visitors can get a free massage with Zeel, catch up on sleep in a nap pod (a staple at the Huffington Post), meditate in one of several meditation rooms or check out virtual reality from Deepstream VR, HTC VIVE, Oculus and more.


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