Arianna Huffington wants you to sleep your way to the top.
The provocative phrase is one of the mottos of her new venture, Thrive Global, a month-old startup focused on wellness — including sleep, as well as mindfulness, fitness, nutrition and productivity.
Earlier this month, Thrive Global opened a pop-up shop in SoHo, where you can shop its selection of goods and tech, practice meditation, get a massage and even take a nap.
Thrive Global is built on a central irony — using technology to disconnect from technology.
“Small, little changes can transform our lives and not be in a state of burnout and exhaustion,” Huffington told us on a recent visit to Thrive Global’s pop-up shop. “You can reframe that.”
The pop-up shop was designed to bring some calm this holiday season, Huffington said. It’s open at 419 Broome St. now through Jan. 15. Here’s a look around.