Tiffany’s temporary flagship pairs luxury with contemporary


Start saving up for that perfect engagement ring.

Tiffany’s massive temporary flagship store opened its revolving doors on 57th Street Monday, serving as the Midtown home of the famed jewelry company until its “next door” flagship is completed in 2021.

As that construction continues a door down, Tiffany’s has made sure you could still find your way inside. 

Though, this location is more contemporary than it is temporary, according to Reed Krakoff, Tiffany’s Chief Artistic Officer.

“We wanted to bring together modern and luxury,” Krakoff said, noting how the four floor HQ offers a significantly more amount of open space as opposed to the original Tiffany’s next door. 

There’s even enough open space to detail a replica Empire State Building comprised of the company’s iconic blue boxes that vary in size and scale.

Krackoff’s design scheme also incorporates a “Welcome to New York” feel throughout its levels. 

There’s even a sidewalk cart for Tiffany charms.

That cart is right next to a Tiffany blue mailbox and post cards where you can drop a line that’s sure to make your recipient jealous to be absent.

As far as just window shopping goes, there’s plenty that this flagship features to catch your eye that isn’t engagement jewelry—though love is in the air on each floor.

Even if you aren’t looking to pop the question anytime soon, it’s certainly tough to not think about the moment when you do in there.

Krackoff also saw to it that this “next door” Tiffany’s be decorated delightfully and detailed for its patrons. 

“We had 18 months to do this,” he explained, calling the process “a quick turn around” from start to finish.

“My favorite accent to the flagship are the Tiffany Blue escalators,” Krackoff said.

“They were just normal escalators before this so adding the blue to them makes it much more vibrant,” the director noted.

Those criss crossing escalators take you up the length of the blue empire state building, where you can look down and admire the investment Tiffany’s put into only a two year commitment.

Another fun theme incorporated into the flagship is a modified subway map to the company’s Manhattan stores on the second floor. There’s also quick anecdotes about couples’ dates, experiences and other tales that’s brought someone into the engagement section of Tiffany’s in midtown. 

It’s hard not to be in a good mood while admiring the craftsmanship, attention to detail, displays and more than welcoming staff at this “next door” home to some of the industry’s finest.

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